Good morning, Marketers, may your leaves all change to beautiful colors.

Are you ready for a year-round holiday season? Consumers are. As Kim Davis reports, inflation and inventory shortages mean some people are already months into their Christmas buying. Businesses need to add a little holiday spirit — via specially designated categories and gift registries — to all their marketing efforts.

Speaking of gifts, The MarTech Conference starts tomorrow! It’s free! It’s virtual! It provides useful, actionable information! Register here and we’ll see you there.

Constantine von Hoffman,
Managing Editor

Fintech marketing today and beyond: Exploring best practices and strategies

Success in fintech marketing requires not just an understanding of SEC rules and regulations. It demands a strategy focused on customers.

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Setting up your website: Getting started with Google Analytics 4

GA4 isn't yet ready to be your main analytics tool, so start practicing with it now.

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Natural language search – what’s all the hype?

Is natural language processing the future of search? This webinar shares the latest trends in the evolution of search technology.

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Marketers need to be ‘always-on’ for holiday shopping

Research from Gartner suggests consumers will not confine holiday shopping to the holiday season.

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Webinar Today! Use consumer insights to thrive in an economic downturn

Marketing is so fast-paced — how do you identify which areas to develop for growth? Join us for an eye-opening discussion about how to identify consumer concerns, determine market barriers, and potential gaps.

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Walmart launches Roblox metaverse experiences

Walmart Land and Walmart’s Universe of Play target core Roblox users ages 17 to 24.

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Consumer tolerance for traditional advertising continues to fall

They're especially growing weary of ads in digital video, says a new IAB report.

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Email Analytics in 2022: A Survival Guide

Evolving email capabilities, privacy changes, and the looming end of third-party cookies are changing how marketers approach their email marketing strategy—and how they measure campaigns.

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How to decide if you need an enterprise email marketing platform

Here are some questions to ask to determine if your organization can benefit from this software adoption.

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[Online THIS Week] Discover cutting-edge martech for FREE

Grab your free MarTech pass and join us online, this Wednesday and Thursday (September 28-29), to discover dozens of tools, technologies, and solutions — and hear how world-class brands like Coca-Cola and Atlassian are using them to power organizational success.

Grab your free pass now

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