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August 30, 2022

Good morning, Marketers, may you easily make all your deadlines.

Today is the day pumpkin spice lattes go on sale at Starbucks, so fall is unofficially here. As our story today notes, the PSL kicked off a craze that now sells more than $600,000,000 of related products. It also is a great lesson on finding what’s missing in your data.

Speaking of missing, one thing you shouldn’t be missing is The MarTech Conference which is officially less than a month away. It’s got brilliant speakers giving hands-on advice about improving all parts of your marketing game. Also, it’s FREE! See you there.

Constantine von Hoffman,
Managing Editor

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Data

Pumpkin spice latte and the mystery of the missing consumer conversations

A lot of the public’s online conversations are now happening in not-so-public places like Slack, Discord and Telegram.

Data

Why we care about data-driven marketing

Data is foundational for today's marketing. Here's why, along with best practices for extracting the most value from it.

Webinar: Harness Your First-Party Data For Customer Acquisition & Conversion

Learn the tools and technology that enable the growth and activation of first-party customer data to improve content and commerce experiences

Marketing operations (MOps)

Mars presents: a spooktacular digital Halloween

Under time and supply chain pressures, Mars used Acquia to create a digitize trick or treating.

Digital transformation

Today’s B2B buyers are calling the tune

And it's different from yesterday's tune. B2B marketers need to understand that the tempo is different and the dance steps are faster.

Updated for 2022! MarTech's Guide to Identity Resolution Platforms

Identity Resolution has become critical to marketing success and essential for compliance with data privacy laws. Download this MarTech guide to stay up to date.

Learn more