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Good morning, Marketers, it’s almost time to let the pumpkin spice flow!
Location, location, location — it’s just as important in marketing as in real estate. For marketers, though, it’s the location of the customer. As Chris Wood points out in a story today, knowing where a customer is can reveal a trove of valuable information.
Location data can give insights into traffic patterns in a region, city or neighborhood. It can augment first-party data, improve customer acquisition and improve targeting for out-of-home campaigns.
Constantine von Hoffman,
Managing Editor
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