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August 18, 2022

Good morning, Marketers, may your rewards always be greater than your needs.

The lack of tech talent continues to be a big problem in martech. It’s hobbling everything from new campaigns to adding new solutions to analyzing data and more. The issue is supply and demand. As noted in today’s article, there are currently 8.6 tech job openings for each person who graduated with a computer science degree this year.

A change is needed and it’s going to have to come on the demand side. Instead of looking for people with specific types of experience, we need to be looking for skills and potential. Where to find them? Well, read the article and you’ll see.

Constantine von Hoffman,
Managing Editor

Diversity and inclusion in marketing

A new way to find the tech talent you need

Look for skills and potential instead of specific experience.

Marketing management

The only two things that matter in marketing

If you want more revenue and results from marketing, you need to develop experimentation and optimization processes. Here's why.

Webinar Today! Learn the key to email marketing success

Join Salesforce and Hertz for this live webinar and learn how to maximize marketing spend and optimize best practices with the right email service provider.

There’s still time to RSVP!

Agency services

TransUnion partners with Canvas Worldwide to boost omnichannel CX

A major player in the identity resolution space will make audiences available to a global media agency.

Event marketing

Will in-person events continue to be impacted as COVID constantly reinvents itself?

With COVID seemingly never more transmissible, are marketers becoming more hesitant about attending live events? Take our quick survey.

Email marketing is continually developing. Are you keeping up?

External factors like Apple’s Mail Privacy Protection and Hide My Email mean that marketers continually need to adapt. Download this MarTech guide to stay up to date.

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