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Good morning, Marketers, days are getting shorter and cooler weather is on its way.
To be customer-centric means focusing on the needs and interests of the people you’re selling to. It means understanding their problems and trying to solve them. Well, the big problem right now is the economy. And the solution? It could be lowering profit expectations.
As I report today, consumers are acutely aware that companies are cutting corners to keep revenues up. And they really, really don’t like it. Everyone preaches customer loyalty, but what if that calls for more than personalizing a customer experience? Is a long-term customer really worth more than a short-term gain? I don’t know. What I do know is people remember kind acts in tough times.
Constantine von Hoffman,
Managing Editor
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