Good morning, Marketers, may you have more silver linings than storm clouds.

In times of turmoil we turn to things we can rely on. Things that are familiar and comfortable, tried and true. Unfortunately one of those things, Universal Analytics, is going away and another, Google Analytics, is being radically revamped. Given that, it’s time to get familiar and comfortable with Google Analytics 4.

Fortunately, Samantha Barnes is here to make that happen. She’s got a fine article, filled with practical tips on making your GA4 data actionable. Now if we could only get rid of all this turmoil.

Constantine von Hoffman,
Managing Editor

Google Analytics 4 (GA4)

Using Google Analytics 4 integrations for insights and media activations

Practical advice on how to make your GA data actionable.

Google Analytics 4 (GA4)

Most will stick with Google Analytics 4, but some are shopping for new platforms

Though only 12% of marketers we polled said they planned to explore other analytics platforms to use instead of GA4.

Processes, visibility and optimization: The keys to digital marketing transformation

Get better visibility and workflow for your search engine initiatives, and learn how companies like Hootsuite optimized their workflows to reduce complexity.

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Performance marketing

B2B customer journeys that begin at review sites are significantly shorter

When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced.

Create next-level customer experiences with a DXP

If you’re not able to deliver the kind of speed and user experience you require, a digital experience platforms (DXP) can help.

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Performance marketing

Why we care about performance marketing

What you need to know about what performance marketing can and can't do.

Marketing management

10 rules for successful metaverse marketing

What you need to know before marketing in the metaverse.

Email marketing is continually developing. Are you keeping up?

External factors like Apple’s Mail Privacy Protection and Hide My Email mean that marketers continually need to adapt. Download this MarTech guide to stay up to date.

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Identity resolution

Identity and attribution can give your first-party data strategy a boost

You can’t improve ROI without accurately measuring campaign performance. For that, you need solid data and identity.

Unlock the science of email deliverability and optimization

Part art. Part asset. All awesome. Download MarTech’s Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns.

Free Download

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