Good morning, Marketers, and how digital is your life really?

Phrases like “digital transformation, “digital marketing” and “digital environment” trip easily off the tongue. I have heard from many martech vendors that digital transformation has already happened (although, yes, it’s an ongoing journey), something recently affirmed by Scott Brinker.

Swimming against this easy stream, however, I saw data earlier this year suggesting B2B go-to-market processes depended heavily on manual rather than automated systems. Was that an outlier? Well, our own 2022 MarTech Career and Salary Survey, just released, reflects heavy use of spreadsheets.

That’s why we invite all of you to take our simple, one question poll. How important are spreadsheets to you in 2022?

Kim Davis
Editorial Director

Marketing management

Are spreadsheets critical to your work? Last chance to take our poll

Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.

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Part art. Part asset. All awesome. Download MarTech’s Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns.

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