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Good morning, Marketers, and where do your customers live their lives?
In the old days, brands used TV to get into homes, so to speak. And consumers didn’t find it intrusive because ads were always an accepted part of that experience.
Digital channels are trickier. There’s more data created through digital interactions, and more of a chance that consumers feel spied on.
That’s one major reason why gaming is such a useful portal for brands. It is a place of deep engagement, where users live, immersed, for hours at a time. And brands like those in the PepsiCo portfolio have been cracking the code to gamer engagement for many years, making this a close natural fit for brands and consumers. More from the PepsiCo playbook below.
Chris Wood,
Editor
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