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Good morning, Marketers, all hail King Content!
“Content is king,” the old adage goes. Our coverage of omnichannel content platforms, an area we’re watching closely, suggests that within that content realm there are crucial fiefdoms that can’t be left unguarded.
Where is the content going? Who controls the content? Where is it located within your digital content stack? How will it be personalized? All just as important as any brilliant idea or message found in the content itself.
Chris Wood,
Editor
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