Good morning, Marketers, and how are you improving your organization’s digital IQ?

Read below about Gartner’s latest crop of “genius brands” who are excelling in their digital strategy. Or, as Kim Davis suggests, don’t wait for Gartner’s next list and start evaluating your own strategy now.

But which key digital areas are most important to begin with at your org? Gartner cites three themes that link those that made their honor roll: robust content marketing, scalability and customer-centricity.

Content. That’s all the messages and experiences your customers see. And making them customer-centric at scale is at the heart of digital transformation. So what tools are you adding to get closer to genius level? Take our MarTech Replacement Survey and let us know.

Chris Wood,
Editor

Customer experience

Hootsuite joins TikTok’s Marketing Partner Program

Brands will be able to execute, optimize TikTok content at scale.

Data

FTC hits Twitter with snark and $150 million fine for allegedly selling security data to advertisers

Company broke previous promise to protect users' personal information.

How to measure influencer performance

The influencer and ambassador marketing industry matured in incredible ways over the past couple of years. But measurement is still a head-scratcher. This guide from Fohr will provide you with tips on defining and showcasing success.

Learn more.

Agile marketing navigator

Aligning on a Guidepoint: Getting started with the Agile Marketing Navigator

The Guidepoint is the connective tissue that rolls upward and downward in the organization.

Performance marketing

3 changes coming to Google Ads audience features

Advertisers will be able to reuse audience across campaigns. Google is also redefining some terms and reorganizing reporting.

Digital transformation

Gartner announces the 2021-22 Genius Brands

Forty-five brands, including some familiar household names, are excelling against Gartner's Digital IQ Index.

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Shorts

Quote of the day. “Way too often, the people setting the marketing strategy and the designers, copywriters, social media specialists and others don’t have a seat at the adult table. Work comes to them in the form of the creative brief via an electronic system, but there’s no conversation. They aren’t being treated like marketers but rather as producers of output.” Stacey Ackerman, Agile marketing expert and consultant

From Search Engine Land

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