Good morning, Marketers, and a quick look at marketing budgets in recent years shows that expectations have been rising and falling, and rising again.

Budgets as a percentage of annual revenue are back up for 2022. But this instability creates whiplash for individuals, and also for organizations.

Top of mind is how companies are adjusting to this instability with tech. Which makes our 2022 MarTech Replacement Survey a crucial part of understanding how the marketing landscape is adapting and evolving. You can take the survey here.

Chris Wood,
Editor

Agile marketing

Freeing agile marketing from its software development roots

How does the new Agile Marketing Navigator differ from traditional agile frameworks like Scrum and Kanban?

Marketing management

Marketo’s May ‘22 release: Viva la Veeva!

Here's the latest on latest on Dynamic Chat, updates on email bot activity filtering and new API enhancements.

You’re interested in ABM but what will it cost?

Like any digital marketing campaign, the cost of running ABM campaigns consists of multiple components with multiple line items within each component. ABM components include your tech stack, assets, channels, and the expertise to execute and orchestrate everything. What can you expect to spend on each? What variables come into play? What kind of return can you expect from your investment?

Read more

Virtual and augmented reality

Why we care about AR and VR: A guide for marketers

Augmented and virtual reality (AR and VR) technologies have the potential to revolutionize marketers' engagement efforts.

2022 State of Customer Data

The world of customer data is changing. Download this report for the latest trends in data and usage in a privacy-centric world.

Learn more.

Digital transformation

Pega addresses accelerating business complexity

Processes and systems are creating a hypercomplex working environment with information overload. And technology isn't always helping.

Digital transformation

Marketing budgets climb in 2022

Gartner’s 2022 CMO Spend and Strategy Survey suggests optimism in unpredictable times.

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Shorts

Quote of the day.“You want to work in marketing? Work on your writing.” Tina Donati, content marketing lead at Alloy Automation

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