Good morning, Marketers, and with so many people in organizations working remotely, teamwork is more important than ever.

When teams work together well, great results happen almost like magic. What’s the secret? They have to be connected. They have to have shared workflows and centralized data.

But then what? Where is the actual value that magically emerges from connected teams?

Check out the pieces below. From supply chain to digital products, go-to-market strategies and loyalty programs, each piece shows the specific value that teams can generate when they combine forces through the right technology and strategies.  

Chris Wood,
Editor

Digital transformation

5 tips for building customer trust during the supply chain crisis

The supply chain crisis isn't going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it.

Marketing management

Create a B2B GTM strategy that buyers, execs and revenue teams love

Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders.

Everything you should know about evaluating your competitor’s backlink profile

Competitive backlink research is one of the first steps in either building your own link-building strategy or figuring out what it takes to achieve your competitors’ organic rankings.

Read more

Customer experience

Martech failure? 50% say loyalty programs don’t offer much value

Get an app: It’s 2022 and people have been irritated about physical loyalty cards for decades.

Webinar: Data-Driven Answers to Achieve Omnichannel Success

See how brands can deliver sublime customer experiences by meeting current data, security, and personalization challenges with ambitious strategies and first-rate technology.

Learn more.

Data

How product analytics can unite marketing and product teams to boost customer lifetime value

Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products.

Email marketing buyer’s guide

Unveiling our first MarTech Intelligence Report on email marketing platforms

Download the buyer’s guide today!

Become a master of MarTech

Secure your spot at a MarTech Master Class, live expert-led tours through critical marketing topics — including buying martech, attribution analysis, and Google Analytics 4. Early Bird rates expire at the end of this week!

Choose your Master Class

Shorts

Quote of the day. “A GTM (go-to-market) strategy is a breathing, living thing that must constantly be fed, managed and evolved.” Scott Vaughan, Chief Growth Officer at enterprise marketing solutions provider Integrate.

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