Good morning, Marketers, and is leadership an organizational role, or is it a mindset?

It’s both. Good leadership means giving people at all levels of the organization the opportunity to take charge and own certain tasks. And similarly, leadership is a mindset that everyone can adopt if they’re plugged into the same playbook.

“MarTech’s Guide to Agile Marketing for Leaders” is our new follow-up to the successful “MarTech’s Guide to Agile Marketing for Teams.” It provides valuable insights into how to lead agile teams. Maintaining a dynamic, agile and competitive marketing team requires a new approach to roles, and a new mindset for everybody on the team.

We invite everyone who wants to learn about agile and how to lead this strategy to find out more and download the new ebook created in collaboration with renowned agile marketing coach and MarTech contributor Stacey Ackerman.

Chris Wood,
Editor

Agile marketing

Introducing MarTech’s guide to agile marketing for leaders

This e-book will show you the skills and perspective needed to lead an agile marketing organization effectively.

Marketing management

What’s in your marketing stack? Let us know

This is an invitation to tell us about your own real-world marketing technology stack, who owns it and who has the purchase power.

Webinar: Your Guide to Scoring Google 5-Star Reviews for Multi-Location Businesses

Now more than ever, customers seek out information about your business online. If you don’t offer the experience your customer is looking for, your reputation may be at stake. Join our experts gain insights on how you can increase customer acquisition, retention, and loyalty across all its locations—all essential ingredients for boosting your Google reviews.

RSVP Today!

Digital transformation

Slack slacks off for much of Twosday

It's been a bumpy 2/22/22 online, with Slack, AWS and others experiencing outages.

Customer experience

Jambo account-based marketing platform joins ON24 Partner Network

Jambo’s integration of omnichannel ABM capabilities is a first events platform.

Discover game-changing martech tools & solutions... for FREE

Join us at MarTech, online March 29-30, to explore dozens of time-saving marketing technologies that will help your organization reach a new level of success.

See what’s in store

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