Good morning, Marketers, the times are changing and so are the traditional media and technologies we’ve used for years.

Before the pandemic, I admit I wasn’t that impressed with finding a QR code on a magazine ad. At that time, I was probably also questioning my resilience in consuming a form of print media. 

I also wasn’t listening to podcasts regularly back then because I hadn’t yet acquired smart speakers, and I found earbuds intrusive and distracting. Now, while spending more work and recreational time at my residence, the speakers are always going.

That’s the user side. What about the shifts in backend technology that are making QR codes, podcasts and even print ads something different in 2022? 

What’s changed is that the cookie is fading, so publishers and streaming services are upping their identity, measurement, attribution and targeting capabilities. These really aren’t the same media from even a couple years ago because all the old channels and tools are changing.

Chris Wood,
Editor

Performance marketing

The B2B customer journey is set on a digital track

What does that mean for marketing and sales? Learn the implications for sales incentivization, long-term relationships and customer experience.

Customer experience

How to use QR codes to leverage CTV and cross-channel campaigns

Marketers are using QR codes to make CTV campaigns actionable and to engage consumers on all devices.

Why marketing automation is crucial to your success

As a B2B marketer, you work with vast amounts of data to execute campaigns across multiple channels. You create personalized communications with helpful information to turn prospects into qualified leads that are more likely to convert for sales. Learn more about how marketing automation can streamline your processes to reduce costs, improve productivity, and boost efficiency.

Read more

Customer experience

Who thinks you’re customer-driven, you or your customers?

Every marketing team claims to be customer-driven. Learn how to validate if you’re making the lives of your customers easier or harder.

Webinar: Your Guide to Scoring Google 5-Star Reviews for Multi-Location Businesses

Now more than ever, customers seek out information about your business online. If you don’t offer the experience your customer is looking for, your reputation may be at stake. Join our experts gain insights on how you can increase customer acquisition, retention, and loyalty across all its locations—all essential ingredients for boosting your Google reviews.

RSVP Today!

Identity resolution

LiveRamp’s ATS identity solution adopted by Hearst magazines

LiveRamp picks up a premium publishers as a client for its Authenticated Traffic Solution.

Discover game-changing martech tools & solutions... for FREE

Join us at MarTech, online March 29-30, to explore dozens of time-saving marketing technologies that will help your organization reach a new level of success.

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Customer experience

Spotify acquires Podsights and Chartable

More precision and proof for brands will lead to better revenue on this growing audio channel.

Shorts

Before all the chocolates get eaten and the long stem roses wilt, let’s have a look at the top performing Valentine’s Day ads, according to ad automation platform AcuityAds:

1. Victoria’s Secret, “Feel the Love” (6,650,287 views)
2. Pandora Jewelry, “Celebrate Your Little Acts of Love” (4,573,790 views)
3. The Bouqs Company, “Valentine’s Day 2022” (4,126,349 views)
4. Swarovski, “For the One You Love” (3,193,447 views)
5. Teleflora, “Love Out Loud Truck” (2,885,657 views)

From Search Engine Land

• Meta could launch Threads ads this year
• Brave Search unveils AI answer engine
• Tracking in 2024: Where we are and how to prep
• How to survive the search results when you’re using AI tools for content
• U.S. search ad revenues hit record $88.8 billion in 2023