Good morning, Marketers, and go for the gold.

When it comes to customer journeys, the gold we’re talking about is golden milestones. This was one of the many key concepts expanded on at our last MarTech conference. They’re the most important parts of the journey that marketers build around to make experience valuable and relevant.

As these journeys continue to transform – just look at how events have shifted to hybrid and virtual experiences in the last two years – it’s worth reevaluating what those milestones are. If you’re a retailer, the milestone might have been to get a customer into the store to ask about a new product or sale item. In a transition to e-commerce, the journey has changed and free delivery could be the golden ticket.

Looking at the data and feedback from customers along their journeys is the best way to measure these changing values.

Chris Wood,

Why we care about virtual events: The ultimate marketers’ guide

Everything you need to know about virtual events in our increasingly digital world.

Read More

The AI content creation space is growing

Brands should start looking at the use of AI for copywriting a new report says.

Read More

Webinar: Build and scale your martech infrastructure to meet constantly rising consumer expectations

The world’s leading brands know the importance of the right martech infrastructure to drive revenue growth. And with 80% of consumers now saying they expect brands to have a consistent message and appearance across their digital platforms, having the right digital experience is becoming table stakes. So what can your brand take away from industry leaders? Join us for this webinar learn how to build and scale your martech infrastructure to meet constantly rising consumer expectations.

RSVP Today!

3 strategies to create better customer journeys across any channel

Successful customer journeys require both personalization and practical strategies.

Read More

Discover dozens of marketing technology solutions... for free

Registration is open for MarTech! Grab your free pass now and join us online, March 29-30, 2022 — for FREE — to explore cutting-edge solutions that save you time and make you money.

Register For Free

PhotoShelter acquires UK-based digital asset management provider Third Light

PhotoShelter welcomes over 300 additional global customers and the flagship Chorus application into its suite.

Read More

DistroTV announces Spanish-language ad-supported free streaming bundle

DistroTV's free ad-supported streaming television (FAST) service expands to Latin America.

Read More


“B2B doesn’t mean boring-to-boring. Learn how to bring a little spice to your marketing in 2022. After all, you’re selling to people – not robots.” Ali Schwanke, CEO and Founder, Simple Strat

From Search Engine Land

Know someone who would like this newsletter as much as you?

Copy this link to share the MarTech newsletter via email, social, or text: