Good morning, Marketers, and what is the best way to personalize your messaging in 2022?

It might be different this year than in recent years. Everybody is different, of course (that’s why marketers personalize). But there are indications that more consumers across the board are leery of the data that’s out there about them.

One solution to these concerns is a more transparent conversation about the data and how it is used. Another solution is more data. It doesn’t necessarily have to be more personal data – it can be contextual and predictive in nature. But the goal for any personalized messaging, now more than ever, is relevance.

Relevance, helpfulness…value. The value exchange with the consumer has to overcome any marginal, or more troubling, concerns over privacy.

Chris Wood,
Editor

Real Story on MarTech: Is that vendor a zombie?

If left unaddressed, marketing technology zombies can create an increasing drain on your resources—and staff morale.

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How to improve customer relationships with personalized messaging

Customer relationships are strengthened through personalized communication.

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2022: The year of conversational commerce. Are you ready?

In a highly competitive e-commerce marketplace, retailers have realized that they need to do more than build mobile-friendly websites and dedicated mobile apps. The most sophisticated marketers are adopting a selling platform that has already taken Asia-Pacific by storm: conversational commerce. Conversational commerce allows customers to buy in-channel on Messenger and Instagram Messaging. Learn implementation specifics and best practices with this guide.

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A marketer’s 2022 guide to Marketo: What it does today

This guide will walk you through some of the key capabilities of Marketo, one of the cornerstone platforms in the marketing automation space.

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Unlock the science of email deliverability and optimization

Part art. Part asset. All awesome. Download MarTech’s Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns.

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3 ways to deliver more relevant customer experiences

How marketers can build a better customer experience strategy using a CDP.

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Data and privacy concerns grow among consumers

A study from GroupM shows declining enthusiasm for new technologies and data sharing.

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Shorts

Quote of the day: “Web3 treats individuals as owners not as products,” Charlie Silver, CEO, PermissionIO

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