Good morning, Marketers, and no surprises on holiday ecommerce.

Did anyone not predict that ecommerce would break records in the 2021 holiday season? We’ve almost come to take it for granted that it will climb year after year. But it’s worth remembering that the latest stats, based on Adobe’s analyzing over 1 trillion visits to retail sites, emerged in the second year of a pandemic and in the face of a sweeping supply chain crisis.

What will ecommerce look like once goods are moving freely, people have more confidence in the economy and are more easily able to deliver gifts in person? There are many trends powering it, of course, such as the ever-increasing ease of completing transactions on mobile devices and the explosion of ecommerce.

In a world of uncertainty, it’s good to feel certain about something. (If the numbers fall in 2022, please forget you read this.)

Kim Davis,
Editorial Director

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Data

How to extract value from zero-party data

Learn a set of strategies to encourage your customers to voluntarily deliver data about themselves and their preferences.

Marketing operations (MOps)

A marketer’s glossary to essential agile marketing terms

Scrum master? Story points? Daily huddle? These are key concepts if you want to build agility into your marketing framework.

Big data gives way to more flexibility

While the power and scalability of this Big Data was undeniable in terms of interacting with consumers, it also presented previously unforeseen issues like accessibility and actionability. With all this new data, how would a brand orchestrate and track touchpoints across solutions in order to form actionable insights and generate tangible revenue? The power is there, but harnessing it was still an unknown.

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What are the key elements of successful ABM strategies?

The B2B sales process is notorious for its length and the “hiccups” that can occur when it’s time for prospective customers to get internal buy-in. ABM solves this problem by putting the right messages in front of key decision-makers at target accounts. MarTech’s “Account-Based Marketing Tools: A Marketer’s Guide” examines the market for these tools and the considerations involved in implementation. This 46-page report looks at why B2B companies use ABM software and describes the key elements of successful ABM strategies and the capabilities ABM tools provide. It also compares 13 top vendors.

Learn more!

Customer experience

Ecommerce spending broke holiday records in 2021

U.S. consumers spent a record $204.5 billion online in Nov and Dec.

Unlock the science of email deliverability and optimization

Part art. Part asset. All awesome. Download MarTech’s Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns.

Free Download

Data

Acxiom teams up with TransUnion to deliver intelligence to streaming advertisers

Data collaborations continue to evolve the CTV landscape.

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Customer experience

Respondology extends its brand protection to Twitter

A scalable solution to protect brands from toxic comments on social media extends its portfolio to Twitter.

Shorts

“‘Marketing is the TRUTH well told.’ David Oglivy’s perspective shared many years ago still holds up. Discovering, capturing and communicating this truth is job #1 for Marketing and CMOs. And yes, this mindset powers and contributes to demand, pipeline and revenue generation much more efficiently.” Scott Vaughan, Marketing Adviser

From Search Engine Land