Good morning marketers, and how is time passing for you?

One of the intriguing consumer trends uncovered by Gartner in a new survey is a distorted perception of time (at a remarkable rate of 91% among Gen Z) which, among other things, hinders long-term planning.

Anyone else feeling that? My own experience is that days, unless packed with deadlines, seem much longer than they once did. I also spent last year blanking 2020, by which I mean I frequently referred to meeting people, or being at a conference, “last year.” But no, it was the year before last, 2019.

I’ve just been reading about some academic research on this topic and it tends to confirm what Gartner found. Weeks and months seem to pass slowly, with hours and minutes being less affected. There’s a plausible explanation for some of this. Our sense of time is structured around memorable events, so without vacations, weddings, graduations and so on, our sense of time is set adrift. If you’re interested, read more here.

Kim Davis
Editorial Director

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Unlock the science of email deliverability and optimization

Part art. Part asset. All awesome. Download MarTech’s Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns.

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Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.

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AGI’s year of digital transformation

How the global food infrastructure giant reinvented itself as a content powerhouse.

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Shorts

What we’re reading. David Postill, SVP Marketing and CX at global food infrastructure giant AGI (see story above) decided to look back at 2021 rather than forward to 2022. Here are his top five takeaways. We love transformational over transactional relationships.

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