Subscribe to the MarTech daily newsletter
20220920 MT Brief
How to decide which marketing tasks can be offshored and which can't.
A new feature makes it easier for newer and smaller brands to move higher in search results.
Universal Analytics' goals are called conversions in GA4. Here's how to organize them.
Customer relationship management (CRM)
Marketers can create and share segments with CDP, enhance them with additional account attributes and activate engagement across channels
Content marketing creates better customer experiences. Here's why it matters, along with tips and tools to help you drive results.
Learn the latest improvements to CRM records, dashboard and CMS collaboration, reporting comparisons and workflow actions.
Looking for a CDP? Download our buyer's guide today and learn everything you need to know.
The NJ-based liquor distributor is implementing a data, ecommerce and service overhaul.
BIMI lets brands display their logos next to authenticated emails, protecting consumers from fraud.
This week we look at the first of six agile marketing roles: the Team.
The commerce giant is launching a solution to help third-party sellers re-market to segments of their audience.
A marketers' guide to personalization and how these tactics can transform campaigns.
Make your email marketing more effective than ever.
GA4 isn’t about page views — it’s about different types of trackable events which provide actionable data.
HybridCompute from ActionIQ will allow the CDP to query data from external sources like enterprise data lakes.
A new report from G2 shows buyers shifting away from vendor interactions as vendor trust wanes.
Consumers trust us with their data because they value our brand. In return, we need to make their experience the best possible. Here's how.
Consumers don’t see value of sharing data and marketers want a “one size fits all” privacy law, the IAB finds.
Expert advice on how to reach customers in all the channels they're most likely to interact with your brand.
AI-powered causal analytics provides an alternative to A/B testing.
Wading into controversial topics can be be risky for brands. Here's how CMOs and marketing leaders can make sense of their stances.
The fundraising broke records, but no one was minding the ROI.
Multi-pronged campaign has users hunting for clues on Discord, acquiring NFTs and attending virtual events in Decentraland.
No matter how big or small your budget is, what matters is how you spend it. Learn how to get higher returns from your marketing investment.
This is a 14.3% increase from 2021 when spend was up 20.9%
Customer journey orchestration
At Inbound 2022, HubSpot filled in the dots between the need for community and the demand for a connected customer experience
Customer journey orchestration
At HubSpot's Inbound 2022, the buzz is around creating communities and the company's new Customer Journey Analytics offering.
Slalom will offer specialized services geared to ActionIQ CX Hub customers.
Learn about the benefits of the key practice of Partnering.
Consumer and market intelligence can help you stay afloat.
43% of people with disabilities abandoned an online purchase because of accessibility issues.
Virtual worlds and immersive technology are not just for consumer campaigns. Here's how to begin your B2B metaverse marketing journey.