The only two things that matter in marketing
If you want more revenue and results from marketing, you need to develop experimentation and optimization processes. Here's why.
If you want more revenue and results from marketing, you need to develop experimentation and optimization processes. Here's why.
Brands, agencies and publishers approach the rapidly evolving videogame ecosystem.
Data and customer experience overhauls are part of the roadmap for World Vision as they adapt to digital giving.
Emails triggered by price cuts and back-in-stock have 25% first purchases rate.
CMOs are marketing-minded already. Today they need to be business-minded above all.
It's time to rethink the email marketing audit. Here's your blueprint for the coming year.
Maximize marketing spend and email deliverability.
Addressing data privacy concerns, the FTC has announced proposed rule-making on consumer surveillance and data security.
Here's a look at the evolution of customer journey orchestration, its path to maturity, and why it is not going away.
72% are more likely to buy from socially responsible businesses.
Increasing content demands are increasing problems.
Agile marketers can use Story Point estimation as a fast and easy way of estimating the work involved in Backlog tasks.
An independent analyst offers his take on the significance of Google's cookie delay.
Martech contracts can raise thorny issues. Here are some to look out for.
Adobe Digital Price Index's first price drop since January 2020.
Decide whether the newest trend is worth investing the time and effort to help you reach your target audience.
Marketing artificial intelligence (AI)
With artificial intelligence (AI)/machine learning (ML) models being developed for all kinds of marketing problems, what part should marketing play in developing and monitoring the applications that serve them?
Marketers can expand commerce through SMS campaigns and improve text experiences.
The partnership aims to provide a deeper connection between marketing campaigns and call center sales teams.
With COVID seemingly never more transmissible, are marketers becoming more hesitant about attending live events? Take our quick survey.
Customers today want new insights, more content and less interaction with sellers.
A study of Marketo users shows nearly 75% of respondents execute more than 30 campaigns in a year and 74% manage a team of 0-3 employees.
89% say customer data isn't readily accessible to them.
They aren't the same, and if you get it wrong, you'll leave money on the table.
Nearly two-thirds say the increases will be modest. No one expects budgets to be cut.
Email technology is helping Cherry Bombe consistently produce relevant, original content that increases audience retention.
Agile use of Customer Stories gets all members of the team on the same page for the work that needs to be done.
A new survey from LoopMe finds consumers cutting their spending and highly in favor of working from home.
Check out ten imaginative, immersive campaigns using extended reality (XR) to deliver impactful messaging.
Maximize marketing spend and email deliverability with one service provider.
A quick guide to the ADPPA as currently drafted. It might change, of course, and it's not guaranteed to pass.
Roughly the same number of companies/products enter and exit the market each year.
Supply chain uncertainty requires marketing, sales and operations to align despite differing goals and incentives.
Tune in to this panel to get key findings from MarTech's survey.
While predictions are positive, not all actual earnings are following the plan.