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20220617 MT Brief
The Digital Price Index doesn't include airline tickets whose cost was up 30% last month.
A Blueprint easily and effectively communicates the work the agile team has planned with its stakeholders.
"I’m correcting the preconceptions of where they should put their time and limited funds to start building awareness."
The conversational platform generates dialogue-driven SMS to guide the customer journey.
Woman in martech earn an average of 0.70¢for every $1 a man earns.
"It's essential to have an understanding of what data you want and why."
Top five predictions for what will remain unchanged about marketing technology in the next ten years.
B2B software marketers will now be able to access data about user product experience and engagement within HubSpot.
The in-game advertising community are coming together to develop common standards and metrics.
"I love marketing because I really feel it’s the pulse of the customer experience."
A close look at two key groups in our 2022 MarTech Salary and Career Survey.
The trends that are dominating the online market, and how you can keep on top of your customers’ changing needs and expectations.
"It's not just about targeting users and building LTV and user acquisition. There's a lot more about it."
Marketing and marketing operations are hot career options.
74% say communicating honestly and transparently is more important now than pre-pandemic.
And it's different from yesterday's tune. B2B marketers need to understand that the tempo is different and the dance steps are faster.
Is marketing attribution a myth or reality? Here are three tips for doing attribution as well as it can be done.
Privacy management startup hit by flight of capital out of VC funds.
AT IAB Tech Lab’s Transcend event in New York, CEO Anthony Katsur and others laid out their vision to navigate privacy, clamp down on fraud and grow CTV.
Brands that put purpose at the heart of what they do can future-proof themselves in an ever-shifting marketplace. Here's a framework for becoming purpose-driven.
Why HubSpot users should care about six of the top HubSpot updates from mid-April to mid-May.
Status quo email automation isn’t enough for today’s customers.
40% of income now comes from digital channels, up from 28% two years ago.
It won't help brands looking for granular targeting and lead generation.
New capabilities from Basis Technologies will help agencies communicate campaign performance to clients.
Work as an entire delivery team with your business stakeholders to quickly gain alignment.
Scott Ernst will take over the reins from Cancel, while Cancel's co-founder Elias Torres continues as CTO.
Why should consumer brands have all the virtual fun?
Plus multiple enhancements to Commerce Cloud and Marketing Cloud, including a Commerce Marketplace.
What marketers can do now to navigate the big privacy reset.
The average score dropped in 10 industries and rose in three, almost the exact opposite of 2021.
Samsung’s launch on the gaming community platform will give fans access to events, products and NFT drops.
With travel showing signs of recovering, the hotel industry will be looking to raise its CX game.