Create a B2B GTM strategy that buyers, execs and revenue teams love
Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders.
Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders.
Get an app: It’s 2022 and people have been irritated about physical loyalty cards for decades.
The supply chain crisis isn't going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it.
Understanding what you can learn from your competitor's backlinks and what to avoid
Digital asset management (DAM)
McCormick is transforming how product content is created and used across its organization with digital asset management.
What you need to know before marketing in the metaverse.
Digital asset management (DAM)
Reusable blocks stored in a centralized DAM can scale and optimize your content creation.
Systems are failing to deliver on core functions like segmentation, profile assembly and personalization.
The power of video advertising is proven but engagement metrics are complex and differ from platform to platform. Here's our guide.
Marketers are searching for alternative analytics platforms. Here’s what you need to know to make an informed decision before switching.
Help us to better understand how marketers are responding to all of this change.
Tools for the new panel include a catalog for targeting segments, a segment reach calculator and reportable insights.
And 67% of marketers who are engaging in the metaverse in the next year are committing a quarter of their budget to do so.
Casted Insights aims to provide a holistic view of audiences rather than vanity metrics on content consumption.
In order to do our best work we have to stop spreading ourselves, our budget, and our team too thin.
Ad buyers get anonymized data and access to a dedicated, interested audience.
Henk-jan ter Brugge, director, global digital marketing at Philips, talks about getting martech and business closer together.
Understanding the pros and cons of locating the marketing ops function within your firm can pay big dividends. Here's a spell that can help.
The boutique beauty brand used ActiveCampaign’s CX technology to level up their customer communication strategy, successfully pivoting to online sales during the pandemic.
U.S. website visitors at far greater risk than those from the EU, new research finds.
If you though technology and strategy were the hardest parts of marketing tech, think again. Relationships are fundamental.
Repetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors.
The tactics, technologies and strategies you need to connect with customers where they are -- their smartphones.
Online and hybrid shopping have remained high in the last six months, even though we’re over two years into this pandemic, survey finds.
Journeys is a new toolset supporting the analysis and optimization of CX, integrating with downstream platforms for the activation of audiences.
Sharpen focus during the consideration phase by organizing the tasks and goals that a new CDP can deliver on.
You can’t improve ROI without accurately measuring campaign performance. For that, you need solid data and identity.
My Ad Center will let users block any ad and get info on why they were chosen to see it.
Browsing is no longer a strong indicator of intent. Search tells you more.
Digital asset management (DAM)
An expert tells what it took to launch an enterprise-wide DAM.
A global study by advertising platform Innovid shows CTV leading mobile for the first time in video ad impressions.
The Adobe Digital Price Index sees ecommerce price increases finally slowing.
Marketers face crunch time with Universal Analytics officially sunsetting in July 2023.
In this guide, learn how to create a strategy built for performance and aligned with consumer intent.