How to ensure the success of your CDP initiative
Before you engage with a CDP vendor, performing some due diligence upfront will make the evaluation process less painful.
Before you engage with a CDP vendor, performing some due diligence upfront will make the evaluation process less painful.
Delivering what the customer is looking for can be a recipe for success.
Since optimizing websites requires time and money, the best way to convince your clients to prioritize SEO is to do an in-depth analysis and audit.
Digital services will expand to clients in Europe and Asia, and add to creative studios in U.S.
Despite the wealth of data provided by platforms today, the potential for fragmentation and other issues is high. An optimized tech stack can help.
ALC Renaissance Consulting’s Amanda Cardona maps out how marketers can assemble teams to help with their new CDP.
Marketing artificial intelligence (AI)
Crossing Minds' algorithms leverage user behavior to surface personalized product recommendations.
Not all personalized experiences actually deliver value to customers.
By making incremental changes to the way you lead and empower people, you’ll be on the right path towards true agility.
Aligning ops teams is critical to implementing a buyer-first strategy.
But they do want to know just how their data will be used, a new survey finds.
Listening to leadership's perspective may help martech practitioners overcome day-to-day challenges.
Put your customers' experiences and data front and center with a CDP.
A new study from Razorfish and VICE Media Group points to what Gen Z users want from branded metaverse experiences.
New campaign planning capabilities for advertisers on 23,000 U.S. Captivate displays.
The partnership with InfoSum will enable brands and publishers to enrich their first-party data.
Roku’s clean room is built on Snowflake’s Media Data Cloud technologies.
Your brand's demand generation success relies on the strength of your site's technical foundation.
What's radical or revolutionary may look wrong at first glance.
Says group is too diverse to be granted class-action status.
Mohala needed to offer customers a hands-on experience in order to demonstrate the appeal of their unusual eyewear offering.
Popularity of social media is a certain thing in uncertain times.
Building customer trust is vital to the success of any brand. Here's how marketers can increase trust without sacrificing something just as important -- privacy.
Is Elon Musk's Twitter bid healthy for social media as a channel?
ATT expected to cost Facebook $12.8 billion in coming year.
What content you publish on social media matters but when you publish it matters too.
Web searchers connect metaverse with videogame investments.
Ensure that your data provides you with actionable information to help guide your marketing efforts.
Apple is second only to McDonald's in top OOH advertisers from 2021.
Rate hits 25%, up 9% since the release of AppTrackingTransparency feature.
Creative work begins where numbers end but must never lose touch with the data.
New values for “ownerdomain” and “managerdomain” should clear up some key areas of the digital ad ecosphere.
Most brands know personalization is imperative, but many rush the process. Here's how marketers can scale these efforts methodically.