Who’s a marketer anyway?
When it comes to successful marketing campaigns, creativity and technology go hand in hand.
When it comes to successful marketing campaigns, creativity and technology go hand in hand.
Security is a good thing, but some leading brands are looking for alternatives to traditional passwords.
Marketers have two options: Make the switch or seek alternative analytics platforms.
Timely delivery contributes to positive customer experience, but so does ease of return.
Acura’s digital showroom on Decentraland celebrates a metaverse Fashion Week and also offers unique experiences with the new 2023 Acura Integra using NFTs.
Let publishers own and manage their data and review advertising spend. end-to-end.
Leadership must commit the time, people and resources to measure what they ask for.
Marketers never know for sure how a story is going to end. That's why so many are open to experimenting with the metaverse.
Outcome-driven leaders focus on analyzing results as related to defined business goals, rather than individual productivity, arbitrary deadlines, tactics and the quantity of deliverables.
In this Salesforce webinar, learn how you can drive more engagement and save time.
Goodway Group is first to join as partner.
Email marketing remains one of the most effective digital channels today. Here are some best practices to help your brand stay ahead of the email marketing game.
With Linkpop, Shopify streamlines creators and the products they promote to bring followers closer to purchase.
Half of marketers surveyed say they are considering a metaverse activation in the near or middle term.
Marketers can show how their actions contribute to certain outputs as long as they're committed to measuring their work.
Plus, don't forget to register free for MarTech.
New function aims to let users enrich and activate first-party data.
Photos are a record of buildings, people and culture that may not survive the war.
Marketers will now have in-cart access to a unique audience of thousands of golfers across the U.S.
Explaining the value propositions, use cases and benefits of marketing software and services don’t require a face-to-face interaction.
Here's a guide to the marketing attribution and ROI debate.
We've taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions.
While some are skeptical about the attribution narratives derived from touchpoint data, others insist that measuring marketing is a must.
CMOs need to be accountable. That means knowing how to measure the outcomes of marketing spend.
There are different ways to drive value from happy customers.
The email marketing company is taking tools developed during the pandemic to get critical messages to Ukraine.
In this Salesforce webinar, learn how to capture your customers' hearts (and wallets).
RevOps seeks to maximize your brand's revenue potential by aligning departments and processes. Here's why organizations should consider implementing it.
Between 2016 and 2021 cable has lost more than 25% of all US households.
The independent DSP will allow advertisers to activate their first-party data, using Adobe’s Real-Time CDP, for campaigns across all channels including CTV.
The great thing about digital marketing is that you can measure everything. That is also the terrible thing about it.
Marketo has announced its intention to get into the chat game, joining others including Drift, ZoomInfo, Intercom, and LiveChat to name a few.
Everything you need to know about online and virtual events in our increasingly digital world.