5 CMO tips to transform marketing operations from killer to dream fulfiller
Insights gleaned from time working on both the creative and operational sides of marketing.
Walmart’s omnichannel roadmap for Walmart Connect
The retail giant lays out their vision for connecting advertisers with the 90% of American households that shop Walmart.
IAB Tech Lab ad format updates include digital video and CTV
The update accounts for higher resolution, wider screens and new interactivity in the evolving ad landscape.
Edison Interactive launches DOOH self-serve platform
Through a partnership with DanAds, the new platform makes ads affordable for SMBs.
Good morning: Interesting times require agile marketers
Hold on to your strategic goals and change your tactics to achieve them.
How Hollywood and streaming series are revolutionizing virtual events
Little Cinema used to design in-person premieres. Now they’re transforming the virtual and hybrid playbook for Hollywood.
Google Cloud announces general availability of Retail Search
This offering enables retailers to benefit from Google's advanced search capabilities on their own websites.
When it comes to marketing technology, ends come before means
Speakers at The MarTech Conference's day two keynote say it's past time to put the horse in front of the cart.
TrustRadius, Demandbase One announce intent integration
The ABM go-to-market platform will ingest intent data direct from the TrustRadius software review site.
Good morning: Demand for transformation
The latest from The MarTech Conference.
7 common problems that derail A/B/n email testing success
Don't blame the channel if your efforts don't deliver results you need. Keep this old and reliable tool shiny and new.
Most will stick with Google Analytics 4, but some are shopping for new platforms
Though only 12% of marketers we polled said they planned to explore other analytics platforms to use instead of GA4.
Why we care about traditional content management systems, the original no-code tool
Content Management Systems empower marketers to control the creation, display, and sharing of content online. Here's what you should know about CMS platforms.
Metaverse jobs surge as businesses scramble to grow VR presence
A new study shows the exponential growth in metaverse positions.
Data.ai launches new solutions for the app ecosystem
Formerly App Annie, data.ai is introducing a new app taxonomy and an in-app purchase SKU.
Breaking down the digital transformation of today’s customer journeys
Buyers are on “the customer journey of a lifetime" coming off of a two-year period where digital became dominant and relationships were forged behind screens.
Nielsen to be acquired by private equity consortium
Evergreen Coast Capital Corporation and Brookfield Business Partners will pay $16 billion for the ratings giant.
Good morning: Finding you customers beneath all that data
Mobile devices are big, but desktop traffic earns more money.