Data shows marketers investing more in video in 2022
Over half of marketers are upping their video budget by 5% or more, Wistia found, meeting growing video consumption demands.
Over half of marketers are upping their video budget by 5% or more, Wistia found, meeting growing video consumption demands.
Macworld publisher adds business intelligence to growing B2B marketing stack.
In a forceful speech to the Annual Leadership Meeting, IAB CEO David Cohen decried incrementalism and caution in an industry facing major challenges.
Creatio 8.0 Atlas aims at increasing the freedom of non-developers to build enterprise workflows and applications.
Google announces a revamp to its enterprise campaign management platform.
If you don't meet your customers where they are (and that includes B2B buyers), they might not come looking for you.
While talking about marketing automation. CRMs and CDPs, don't forget the web channel, especially as a space for experimentation.
The deal aims at providing a single independent scalable standard for campaigns across traditional and digital TV.
Part of the "Great Resignation" trend among marketers is simply choosing to freelance rather than look for in-house opportunities.
New CallRail report reveals highlights from 2021 — and 2022.
Auseh Britt of Terminus unpacks tactics to help marketers improve their ABM strategies.
This release adds new features from sales empowerment to blocking unwanted form fills.
With users declining for the first time ever and a steep drop in stock price, the social media giant is looking vulnerable.
MintNFT’s James Sun, who helped make Balmain and Barbie auctionable, spells out the NFT playbook for marketers.
Student athletes are just one example of figures audiences find relatabe and we've been covering that this week.
This new resource gives marketers insights into the building blocks for good campaigns.
The 2022 MarTech Salary and Career Survey will explore how compensation and marketing roles have changed during the pandemic.
The ruling by Belgium’s APD for GDPR violations also included a 250,000 euro fine.
We're looking for a skilled writer and communicator with a a passion for exploring how marketing tactics and technologies are are evolving.
Interest in hybrid customer-facing events is high, but businesses are still learning how to run smaller scale hybrid meetings.
The precision marketing platform is sponsoring volleyball player Meiko Pearson and four other young athletes.
Marketing teams must operate more transparently, both internally and externally, to realize their full potential.
The customer journey now belongs to the customer. That means thinking carefully about how and when you message them, and maybe letting them take charge.
Google’s made it easier than ever to run PPC ads. But beware of these pitfalls.
Market, engage and sell to buying groups who want to hear from you.
The social media landscape has changed drastically. Here's how marketers can prepare for the latest trends.
The chain’s NIL program featuring student athletes allows Denny’s to make inroads with younger consumers while feeding the sports interests of Millennials, Gen X and Boomers.
Natural language processing and sentiment analysis will help to understand both customer and employee experiences.
Historical experience from agile marketing leaders may or may not help take the guesswork out of everything.
Retail customers have been empowered by digitization and they're loyalty is up for grabs.
Instacart Ads for CPGs brings customers closer to brands, but grocers could get left in the dust.
OneView becomes the first ad buying platform to provide Nielsen guarantees on ad impressions.
A new CMO Council report finds the event marketing landscape vastly changed.
Moving to a new vendor can be complex. But with some help, you can make a smoother migration.
One effect of the physical/digital multi-channel environment in which marketing takes place is that attribution is more complex than ever.
Determine whether a link disavow is needed and avoid costly mistakes.