The B2B customer journey is set on a digital track
What does that mean for marketing and sales? Learn the implications for sales incentivization, long-term relationships and customer experience.
What does that mean for marketing and sales? Learn the implications for sales incentivization, long-term relationships and customer experience.
LiveRamp picks up a premium publishers as a client for its Authenticated Traffic Solution.
Marketers are using QR codes to make CTV campaigns actionable and to engage consumers on all devices.
Every marketing team claims to be customer-driven. Learn how to validate if you’re making the lives of your customers easier or harder.
What's behind Google's announcement that it's focusing on privacy for Android phones?
In this webinar, learn what is making A/B testing obsolete.
Google introduces a Privacy Sandbox for Android with the aim of promoting privacy around advertising.
Sounder’s Audio Data Cloud aims to support discovery for iHeartMedia creators and listeners while improving targeting for brands.
The language generation platform will use first-party language preference data to fuel AI-powered generation of relevant and resonant messages.
Investing platform Public surfaced relevant content to their app users, successfully increasing engagement and participation in Public Live and town hall events.
Successful identity management relies on engaging customer experiences.
Plus registration for the upcoming MarTech conference is now open. And it's free.
The multi-year partnership will open up collaboration on improving digital experience.
As the need to create remarkable customer experiences continues to explode, it’s time to consider composable solutions.
The new adtech product will connect advertisers with premium publishers, sidestepping Google Open Bidding.
A connector will allow Wyng's zero-party data to be ingested directly into Qualtrics' XM platform to support highly personalized experiences.
Is there any chance marketers will give up on traditional attribution modeling?
NFTs and crypto crash the party on game day and boost awareness week over week in the lead up.
If you don't offer the experience your customer is looking for, your reputation may be at stake.
The solution would allow advertisers access to aggregate data on campaign performance without links to individual user behavior.
Forget about predicting ROI in today's lightning-fast digital environment. Instead, develop agile, reactive response systems.
Despite all the talk of customer-centricity, the privacy debate has been about advertising and technology rather than the consumer's best interests.
Service reps gain control over channel and timing to accommodate customer needs.
YouTube's roadmap for this year includes enhancements to Shorts and more robust shopping experience features.
There are some reversible, pandemic-related wins but at least one trend that may be long-term. Think TikTok.
Retailers adopt adtech, brands become publishers, data and AI are everywhere. The advertising industry is changing.
Brands influence consumer perception through the intentional design and execution of their experiences. Here are four steps to get it right.
There’s an entire digital ecosystem built around the Super Bowl that brands are using to build awareness and deep conversations with customers.
With accelerating digital transformations, marketers need solutions to improve customer experiences.
Marketers could gain more utility in their NFT efforts if it hooked into their CRM or CDP.
Before making a decision, ask yourself what a CDP will do specifically for your enterprise.
The voice of the brand marketer has been very subdued as if expecting agencies and adtech to solve for targeting and personalization.
IAB is striving to establish common standards and APIs for a no-tracking advertising eco-system, but the industry is pulling in different directions.
For all the positive coverage of marketers going freelance, the realities of the freelance life are not always as rewarding as some suggest.