Bizzabo introduces Klik Experiential for in-person events
Built on SmartBadge technology, the new platform streamlines attendees’ experience while providing near real-time visibility for organizers.
Built on SmartBadge technology, the new platform streamlines attendees’ experience while providing near real-time visibility for organizers.
Here's what you need to know about B2C marketing, key B2C strategies, challenges facing B2C marketers and trends for 2023 and beyond.
Marketing artificial intelligence (AI)
Connect teams, evaluate processes and implement programs using AI and ML for data challenges.
Good news for marketers and consumers: Spending increases while prices decline.
Razorfish’s Cristina Lawrence shares her agency’s vision on how to get brands plugged into Web3.
Web scraping offers another opportunity to gather public data relevant to your business and can work as an adjunct to other data sources.
Follow this step-by-step guide to learn how to save time, effort and money on creating content primed for SERP success.
Email-based identities are seen by marketers and publishers as of limited value.
B2B podcasts don't need a big audience to be a success. Also, they are perfect for repurposing content like blog posts, white papers, etc.
Marketing teams can produce more insights with less data. It starts with taking advantage of a simple idea: decision playbooks.
Here are the valuable metrics beyond opens and clicks that can impact your business.
New rules for collecting and using personally identifiable information are emerging, shifting the balance in favor of the consumer.
The social media platform is a unique, immediate way to connect with consumers. Companies use it to improve customer experience and redefine their brand.
Rather than shying away from modeled attribution, marketers should look to further understand and wholeheartedly embrace it.
The latest Marketo release includes several enhancements to Dynamic Chat features that will improve user experience.
Ensure every campaign you launch has the highest chance of success by making one simple shift in how you approach your marketing.
Deliver more engaging, personalized experiences.
When customers are more involved in the process, your marketing automation program will benefit from better data.
Goodbye doesn't have to mean "get lost." Here's how to make your email unsubscribe process more user-friendly.
By scaling supplier engagement with compelling content and powerful martech, marketers can help reduce carbon emissions in the supply chain.
Applying the “Most Respectful Interpretation” principle is a must for martech practitioners dealing with various stakeholders. Here's why.
Channel groups are rules-based definitions of website's traffic sources that let you monitor the performance of those sources.
A customer data platform is a great tool. But if you’re not careful with implementation, it can be a disaster.
Approach good content as if you were in your kitchen ready to cook up a tasty dish.
Soundrise is using technology to scale sponsorships while prioritizing creator independence and listener privacy.
Learn how to manage multiple websites to give your customers the best experiences.
A new gamer study from Frameplay shows the top ad formats in the $196.8 billion videogame industry.
Find out how you can weather the storm and unlock the power of your marketing technology while futureproofing your stack.