Real Story on MarTech: Beware of vendor bullying
Empower your team to push back and avoid long-term consequences of making bad technology decisions.
Empower your team to push back and avoid long-term consequences of making bad technology decisions.
DistroTV's free ad-supported streaming television (FAST) service expands to Latin America.
Digital asset management (DAM)
PhotoShelter welcomes over 300 additional global customers and the flagship Chorus application into its suite.
Successful customer journeys require both personalization and practical strategies.
Brands should start looking at the use of AI for copywriting a new report says.
The Super Bowl may be part of a vanishing breed of mass audience events, but right now it's still high value to advertisers.
Legislation like this could be a game-changer for every digital marketer although the text of the bill leaves important questions unanswered.
The Geena Davis Institute for Gender in Media is partnering with creative analytics platform CreativeX to give brands the ability to measure representation across all their advertising content.
Embeddable AR ad types offered to marketers and agencies without additional apps.
No one really knows where martech is headed, but careful diligence can uncover whether that vendor is skating at a pace and direction that works for you.
Personalized content assets from Movable Ink can now be incorporated in emails created on Stensul without the need to copy and paste code.
Striking a balance between paying attention to the foundations of your marketing strategy and going for quick wins.
Blockbuster video game deal throws new light on in-game ads and metaverse.
How marketers can improve their decision-making processes using automation.
A modest drop in the recent GroupM survey suggests so, down to 73% at the end of last year from 76% in the previous year.
Opportunities and lessons from the last two years can create an effective marketing plan for 2022.
Relevance is a key part of the value exchange with the customer as we move into 2022.
How marketers can build a better customer experience strategy using a CDP.
A study from GroupM shows declining enthusiasm for new technologies and data sharing.
If left unaddressed, marketing technology zombies can create an increasing drain on your resources—and staff morale.
Visualize your data, and attach it to something reliable. Because a presentation has to mean something to make an impact on an audience.
The conversion intelligence platform adds marketing performance analytics and attribution.
This guide will walk you through some of the key capabilities of Marketo, one of the cornerstone platforms in the marketing automation space.
A transformed digital landscape means marketers must think search-first.
This initiative by the influencer marketing platform will enable the creation of end-to-end TikTok marketing campaigns.
ARHT Media makes futuristic holograms an attainable option for event marketers.
The metaverse and Web3 aren't here yet, but it's time to start thinking about the positive opportunities they might create as well as the negative risks.
In this webinar, we examine the martech that brands like New Balance and lululemon use to power their digital experiences.
The search and experience company also announced updates to their flagship product Fusion.
Record-breaking ecommerce statistics for the 2021 holiday season were predictable.
Customer relationships are strengthened through personalized communication.
A scalable solution to protect brands from toxic comments on social media extends its portfolio to Twitter.
Data collaborations continue to evolve the CTV landscape.