Good morning, Marketers, and is marketing automation reverting to an email tool?

Sara McNamara, Marketing Operations Solutions Architect with Slack and a well-known voice in the MOPs space has been making some very timely observations about changes in marketing technology. In particular, a Pardot specialist herself, she sees a trend to remove processes from marketing automation platforms and relocate them to specialized tools. This implies MA being boiled back down again into an email and list-building tool.

This chimes with what I’m seeing with CRM — the prospect, at least, of it being used as a sales records tool while a lot of sales enablement, as well as the marketing initiatives leading up to the hand off for sales, taking place elsewhere.

I’m speculating here, but I think we’re going to see some big changes in the space over the next year, and I think — although I’m still joining the dots — these changes will reflect how far we’ve moved away from a focus on specific channels and towards a channel-agnostic orchestration approach to CX.

Kim Davis
Editorial Director

5 ways marketers can improve customer experiences with personalization

Personalized CX can help marketers unify customer journeys.

Read More

Improve customer experience and hit marketing goals by mapping out the customer journey

HCL Unica’s Tom Hannigan shares insights from a hotel client with MarTech conference attendees.

Read More

Webinar: Your New Year’s Marketing Resolution: Master the Art of Saying No With These Six Steps

Urgent requests make it hard to prioritize the most strategic jobs. But when you standardize and centralize the entire process, you can make data-driven resource decisions and ensure the most strategic work gets done first. In this webinar, join Adobe Workfront as they share six proven methods to handle the onslaught of marketing requests, prioritize the most important work, and increase your value to make 2022 your best year yet.

RSVP Today!

Marketers gain access to NBC Universal’s Peacock CTV inventory via Yahoo DSP

The CTV ad landscape is transforming for AVOD.

Read More

Discover dozens of time-saving, profit-boosting solutions... all for free

More and more, the key to solving critical marketing and marketing ops challenges is marketing technology. But with 7,000+ solutions on the market, finding the right one for your needs can be overwhelming. MarTech makes it easy. Discover dozens of time-saving, profit-boosting solutions and the actionable tactics to effectively leverage them… all in one place, all without leaving your desk, and all for free.

Start discovering now

Calling all technology-focused marketers: Submit a session pitch for MarTech!

If you focus on how data and technology relate to the customer experience, submit a pitch to present at MarTech

Read More

Effective planning is essential in agile marketing

Agile teams need to figure out how your team can stay focused and uninterrupted, as this section from "MarTech's agile marketing for teams" e-book shows.

Read More

Shorts

MarTech is marketing. “Martech is technology. But it’s also talent, teams, tactics, touchpoints — and most of all — a way of thinking.” Scott Brinker, VP Platform Ecosystem, HubSpot. 

From Search Engine Land

Know someone who would like this newsletter as much as you?

Copy and paste this link to start sharing: https://bit.ly/MarTechNewsletter