Good morning, Marketers, and it’s still all about email, isn’t it?

Okay, that’s an exaggeration. Email isn’t the only marketing channel and email marketing isn’t the only form of marketing. But while cutting edge technologies like natural language processing, extended reality and predictive analytics can be fascinating, getting email right is for many marketing organizations their bread and butter.

What’s more, although the channel is well-established, it’s far from static. Ingenuity is required to stand out from the crowd. Strategic thinking is required to come up with better metrics than open rates. Boldness is required to experiment with dynamic email content, improved personalization and perhaps even BIMI.

Here you can see me talking about all things email with contributors Ryan Phelan and Kath Pay, and Jennifer Cannon, author of our updated Email Marketing Periodic Table. Ryan’s latest piece, about treating email with respect, kicks off this specially curated email marketing daily brief.

Kim Davis
Editorial Director

Performance marketing

Email deserves your respect

Email is hardly the newest marketing channel around, but it shouldn't be treated like a commodity. Respect its power.

Customer experience

Good riddance, open rate: How Apple’s change will make you a better email marketer

Kath Pay explains the four steps you should take to update your email strategy.

5 ways to improve organic SEO with customer reviews

Reviews are an opportunity for anyone familiar with your brand to publicly share what they love about your products, services and customer experience. Having reviews publicly available conveys to potential customers that you’re safe to do business with and provides you with a goldmine of fresh consumer insights.

Watch this informative session and learn how you can build a strong off-page SEO, earn star ratings in organic search and increase referral traffic to your site.

Read more

Performance marketing

iOS 15 is out, but marketers can shake off the loss of email open rates

This is not a channel-ending event for email. Clicks and associated behavior on the website are better indicators of intent.

Webinar Today: 4 Ways to Boost Confidence in Your Content Syndication Strategy

Marketers need a way to streamline content syndication campaigns across publishers and enforce a 100% marketable lead data guarantee. Or, more to the point, you need to know your content syndication strategy actually works, with a clear and repeatable way to measure, manage, and optimize. Join our experts for this webinar, as they discuss proven ways you can reclaim control of third-party content syndication to accelerate quality lead generation to sales.

There’s still time to register!

Customer experience

Improve email performance with these AMP strategies

Dyspatch’s Matt Harris shares his experience using AMP to bring live, app-like experiences to customers’ inboxes.

Email marketing

MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

This new resource gives marketers insights into the building blocks for good campaigns.

Discover dozens of time-saving, profit-boosting solutions... all for free

More and more, the key to solving critical marketing and marketing ops challenges is marketing technology. But with 7,000+ solutions on the market, finding the right one for your needs can be overwhelming. MarTech makes it easy. Discover dozens of time-saving, profit-boosting solutions and the actionable tactics to effectively leverage them… all in one place, all without leaving your desk, and all for free.

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Shorts

• People. SugarCRM has announced the appointment of experienced former SAP executive Volker Hildebrand as SVP Product Marketing, with global responsibility for helping revenue growth.
• CTV advertising optimization platform TVDataNow has tapped Amit Saraf as its new Chief Product Officer. Saraf comes from Calix, a marketing cloud for small and mid-tier broadband providers; before that, he spent six years in product at LiveRamp.
• Adtech strategist Mary Matyas has made a move from The Trade Desk to MediaMath, where she becomes SVP and General Manager, North Americas. Prior to The Trade Desk she was at Criteo.
• Quote of the day. “In 2020 and 2021, email finally won back respect when all other channels failed. Email shone throughout the pandemic and what we’ve gone through over the last year. The tedious “email is dead” conversation has faded away. And thank God for that.” Ryan Phelan, co-founder, RPEOrigin.com

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