Good morning, Marketers, and what’s most on your mind?

When you reflect on your work, do you ruminate on big themes — driving growth and revenue, proving ROI, elevating brand? Or do you focus on the nitty gritty, hands on stuff — are we getting attribution right, what are the metrics for social media success, is our data clean?

I hope we present the details as well as the big picture here at MarTech. A good example is the MOPs Rundown below, which tells Marketo users (and anyone considering becoming a Marketo user) about the enhancements the platform is making in Q3. 

Look out over the next few days for broader theme pieces on email during the pandemic and the importance of community. 

Kim Davis
Editorial Director

 
 
 
Operations
 

MOPs Rundown: What matters in Marketo’s Q3 releases

In their latest contribution, marketing ops consultants Perkuto review Q3 releases by Marketo and Bizible, the attribution and planning tool on the Marketo platform. Among the highlights:

  • Executable Campaigns were introduced in May this year as a new Flow Step & Campaign Type, but were not nestable (i.e. Executable campaigns could not themselves execute campaigns). That changes with this release which will allow Executable Campaigns to nest three levels deep.
  • Single Flow Action in Person Detail Page will execute flow actions like sending email, or any other smart campaign action on individual people from the person detail page without switching to the database grid view.
  • New Cohort Waterfall Journey dashboard for Bizible. This will support attribution by tracking the progress of a cohort through a demand waterfall set of stages, providing insight into the cause of conversion.

Read more here.

 

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Sign up now! »

 
Events
 

We’re building out the MarTech fall agenda

If you’re eager to leverage marketing technology to create data-driven customer experiences, build high-performing teams, and streamline marketing operations, join us online, September 14-15, at MarTech… for free.

Your All Access pass unlocks two days of world-class programming, including:

Dozens of tactic-rich sessions featuring real-world experts and cutting-edge solution providers

Forward-thinking keynotes from chiefmartec’s Scott Brinker, MarTech’s Kim Davis, and Amazon Web Service’s Darrell Alfonso. Plus actionable insights from Anita Brearton of CabinetM, ABM expert Pam Didner, Martech Tribe’s Frans Riemersma, DAM maven Mark Davey and many others.

The 2021 Stackie Awards — a celebration of the creativity of your MarTech community

Optional live, deep-dive workshops on CDPs, agile marketing, and more ($149 each)

The entire program will be available both live and on-demand so you can train when it fits your schedule. And it’s all yours… for free.

View the agenda and register here.

 
Brand safety
 

Comscore teams up with Newsguard to help brands avoid fake news

Comscore, the media measurement and analytics company which also offers a contextual advertising solution, has announced an integration with Newsguard, the website rating vendor.

Comscore already had certain brand safety parameters built into its platform and was able to protect brands from running advertising alongside pornographic, violent, or otherwise inappropriate content. By integrating with Newsguard it adds the capability of identifying sites which systemically publish misinformation.

While taking into account a publisher’s willingness to correct false stories, Newsguard uses a team of journalists to warn against sites which fail to meet basic standards of credibility and transparency. 

Why we care. It’s not just that there is a wild west of misinformation across the border from mainstream publishing. False claims, fraudulent news stories and plain old nonsense have increasingly threatened to contaminate a wide range of web properties. Brands using Comscore’s services now have an extra safeguard against having their advertising framed by dishonest content.

 

Are you drowning in data?

Grab your FREE MarTech pass now to unlock actionable tactics, proven insights, and inspiring case studies that will help you gather, organize, and leverage data to drive exceptional experiences.

See the agenda »

 
Training
 

Seismic acquires training platform Lessonly

Seismic, the sales enablement platform, has announced that it will integrate with Lessonly, a learning management system that provides online training and coaching for sales and customer service reps and members of other business teams. The integration will allow Seismic customers access to remote training for existing and new sales reps.

At the same time came news that Seismic has raised $170 million in new capital, funds that will in part support the Lessonly purchase.

Why we care. With marketing and sales alignment becoming a key topic of discussion in the B2B space, there’s a growing interest in the kinds of sales enablement platforms which can put marketing and other content and real-time data on leads and prospects at the disposal of sales team. Indeed, the sales enablement market is predicted to show a compound annual growth rate of 19.14% over the next six to seven years.

 
 
 
Quote of the day
 

Giving and receiving feedback is one of the most critical skills in today’s workplace, and is especially important in marketing. Keep an open mind, always seek to understand first, and check your ego at the door.” Ali Schwanke, founder and CEO, Simple Strat