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20210913 MT Brief
Recent acquisitions of Slack and Servicetrace appear to be paying off.
Plus sessions on agile marketing and the MarTech Replacement Survey coming up at MarTech next week.
Your personalization strategies will require several adjacent capabilities beyond simple targeting logic.
Lexalytics will bring NLP capabilities to InMoment's experience platform.
The most successful brands keep the customer at the center when expanding their digital presence.
Agile marketers from around the world came together this week to re-visit the values and principles of the Agile Marketing Manifesto.
Plus a glimpse of the new marketing org chart with a critical marketing ops role.
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
The digital experience company boosts its open source platform with digital asset management (DAM).
Live and simulive webinars will now be accessible on what was previously an on demand-only engagement hub.
Plus video and vertical-based product ads for Microsoft Audience Network.
The marketing ops space needs clearer distinctions and a consistent vocabulary.
Don't forget to download the MarTech Replacement Survey.
Conversations should be at the heart of today's B2B marketing strategies.
Shiny new things, marketing budgets and counting down to MarTech.
Digital asset management (DAM)
How do you know if your organization needs Digital Asset Management? Here's a checklist.
In 2021, marketing budget were dramatically cut, but spend on marketing tech held steady.
MarTech is for you and it's free. Register now.
How to diagnose if you're wasting your time chasing the bright-and-shiny.
In this live webinar, learn how messaging has evolved over the last decade, and how customer preferences impact local businesses.
Trellis willl now be available for purchase by any WordPress users.
Becoming the Official Relaxation Partner for MLS’s NYC FC is just one stop on their data-driven roadmap.
Plus Google to drop expanded text ads for responsive search ads.