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20210922 MT Brief
Door opens for SMBs to execute TV ads ahead of holidays.
Burger King drafts Sweet to engineer a collectible, tradeable sweepstakes.
This is not a channel-ending event for email. Clicks and associated behavior on the website are better indicators of intent.
Validity Email Strategist Danielle Gallant discusses the importance of BIMI in brand recognition and email engagement.
Plus, optimizing digital assets.
Learn where SMBs want agencies to step in and help – and why they're willing to pay agencies more.
Digital-first no longer means email-first. Marketers must move beyond a single-channel marketing approach to reach buyers where they are – in all channels.
Premium eBicycle manufacturer Serial 1 used Vizit to optimize their digital assets and boost website conversions by 98%.
MarTech Replacement Survey finds teams wanted to indeed save money during the pandemic, but they wanted better capabilities even more.
Plus, email testing to win more conversions.
Larry Ellison: "What we want to do is build systems that help you sell more." Updated.
Email creative activity will now be directly shareable through the major collaborations platforms.
Holistic Email Marketing CEO Kath Pay shares tactics for getting the most from “the original push channel.”
Plus why pre-2020 customer data, B2C or B2B, is pretty much useless.
For example, Juniper Networks' strategy is based on what it calls the 'three Ds' : "Deconstruct, Decompose and Design.”
Women are not a niche market, but much of today's marketing and advertising is only just starting to recognize this.
In this live webinar, learn how to create a better user experience and give your customers what they need.
Digital asset management (DAM)
There are three stages of maturity in the digital asset management space.
Plus advertising news from Reddit.
Marketing ops is critical to the most important things marketing organizations do today.
How marketers can navigate the tech explosion around every business function imaginable. DevOps and DataOps for starters.
Identifying the biggest challenges marketers face today and how to tackle them head-on.
Once a year marketers lean on their Powerpoint skills to show just how connected their marketing platforms are.
Individual market targeting or audience modeling? To CDP or not to CDP? Different marketing perspectives on the data challenge.
Plus contact tracking tech and news from TransUnion and Neustar.
The rumors are confirmed. Intuit is adding automation and engagement platform Mailchimp to its portfolio of accounting and finance solutions.
In this live webinar, marketing experts share how you can convert more leads to revenue with connected buying experiences.
The agreement adds more identity resolution to the TruAudience suite and other consumer data services.
Technology can help companies find B2B contacts — including marketers — that have changed jobs.
Plus news from Salesforce and Facebook.