Gauging the relative success of each of your marketing tactics is important no matter which way the economic winds are currently blowing.
While Validity has updated its platform to clean up open rate data, marketers think you should move on from opens altogether.
The charitable giving company leaned on a trigger-based email platform to increase sales and transactions by over 60%.
Chief product & data officer explains how the company is unlocking the power of first-party data to drive growth across the business.
Google seeks to balance greater privacy for users with viable attribution models for advertisers.
The organization revolutionized its approach to fan engagement by centralizing their data and personalizing campaigns.
Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond
Cinema chain finds that when critical points in the customer’s journey are personalized, it improves the customer’s speed in converting while also adding value to the experience.