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20210930 MT Brief
Gauging the relative success of each of your marketing tactics is important no matter which way the economic winds are currently blowing.
Marketing operations should absolutely be involved in the procurement of marketing tech. But it shouldn't be running the buying process.
Plus email open rates, LinkedIn influencers and identity resolution.
ABM platform Terminus adds an established, standalone CDP to its offerings.
Businesses need to identify a person within their organizations to be their public face on this important social network, says Darryl Praill, CRO for VanillaSoft.
While Validity has updated its platform to clean up open rate data, marketers think you should move on from opens altogether.
The charitable giving company leaned on a trigger-based email platform to increase sales and transactions by over 60%.
Plus, customize your ABM campaigns.
Chief product & data officer explains how the company is unlocking the power of first-party data to drive growth across the business.
Business buyers have high demands, and sellers need to meet their expectations.
Use your full range of marketing tools to develop account-specific engagement that supports your sales team.
Some common mistakes made when evaluating and choosing solutions and how to avoid them.
Plus vanity metrics versus actual results in B2B marketing.
More consumers want personalized experiences, but that does not mean they sacrifice trust.
How Michael Kors met its data challenge and orchestrated more efficient campaigns.
MarTech replacement Survey finds teams made faster decisions than in the previous year’s survey, too.
Google seeks to balance greater privacy for users with viable attribution models for advertisers.
NYC's official tourism agency leverages anonymized people-and-places data from Near to inform its members and the city itself.
Data helps, but the future remains in many ways unpredictable.
Without clean data, marketers will have a hard time generating quality leads.
And why aren’t more CMOs looking ahead?
SMBs will have access to Yahoo ConnectID and Dynamic Product Ads for quick campaign deployment to relevant audiences.
What makes identifying use cases so difficult has much to do with generic and disjointed experiences.
The organization revolutionized its approach to fan engagement by centralizing their data and personalizing campaigns.
Plus, Roku campaigns for Shopify merchants.
Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond
Cinema chain finds that when critical points in the customer’s journey are personalized, it improves the customer’s speed in converting while also adding value to the experience.
This marketers-meet-machine strategy can help you target customers that have shown a real propensity for your products.
Some sales soared during the pandemic. Comping that growth is the hard part. Here’s help.