Dun & Bradstreet revs up for the new B2B environment with ‘ABX’ platform
The BI veteran has been getting a make-over with a new Account Based Experience offering.
The BI veteran has been getting a make-over with a new Account Based Experience offering.
Will a new affiliate tool for IG creators boost in-platform ad business, or will marketers prefer an outside source to manage their influencer campaigns?
The relentless pace of change in search challenges search engine optimization professionals, but tools are evolving to help.
The online cosmetic company's ongoing transformation journey — and viral social success.
We’re accepting MarTech session pitches now through July 31st.
CPG brands are finding out they need to raise their direct-to-consumer game.
Email can get a customer so close, yet so far.
The strategic thinking behind the rebranding of Kenshoo as Skai is all about intelligence.
An audio option for big brands that don't "heart" giant conglomerates.
Plus Apple's latest privacy move and its threat to email marketing.
Newcomers AvantStay, Vacasa and Mint House support every customer touchpoint with technology, but will that investment in experience pay off?
The numbers behind mobile use for ecommerce's blockbuster event, confirmed now for June 21 & 22.
Depending on how the engagement plays out, this could mean that Google doesn't implement FLoC as quickly as anticipated.
New technology should deliver new and engaging customer experiences.
Plus, learn how to conduct systematic audits of your email marketing data.
Especially if Apple's move prompts marketers to focus on more relevant metrics, and the message itself,
In this live webinar, learn how to deliver personalization at scale with agility and automation.
Plus tracking script management, identity resolution, and — who broke the internet?
Work through these steps to ensure you have the data volume you need without sacrificing accuracy.
The demise of third-party cookies brings the opportunity to close the gap in consumer insights.
Company hopes to differentiate its solution from other high-profile identifiers like Unified ID 2.0, developed by The Trade Desk, and LiveRamp's Authenticated Traffic Solution.
B2B buyers want their hands on the wheel.
It's important to know who your stakeholders are, to establish a monthly review process and to orchestrate where you can.
InsightSquared’s Benchmark Study suggests automation and CRMs could boost sales forecasting.
SaaS buyers complain of complexity, excessive paperwork and too many steps In the purchase process.
Who gets left behind when marketers glorify youth?
Plus automating the debt collection CX.
How meal kit delivery service Tovala is leveraging performance-driven CTV ads.
The decision and Google's response means it will be easier for publishers to use Google's ad tech tools and learn from the data.
Low-code automation breaks new ground in the financial sector.
On thing's for certain, it's not the time for travel brands to send impersonal email blasts letting people know they're ready for business.
Why there's real value in independent CDPs.
Plus, Google allowing future app users to opt out of Advertiser ID.
How will these tools for organic search and email marketing integrate?
When cough drop sales tumbled, the brand leveraged social media to convince audiences that lozenges aren’t just for sick people.
Plus, Amazon Sidewalk is moving in.
Uncover, understand and predict consumer behavior about brands, their competitors and their categories.
Two integrations announced this week highlight how IR is becoming an essential element of other martech solutions.
The pandemic put Yelp in the spotlight as a critical information source.
We are looking for someone who can help us grow our audience of digital marketers through SEO, content and website optimization, and by building content destinations that drive organic search traffic.