Google’s MUM identifies 800 variations of vaccine names across 50 languages in seconds
In its first application MUM shows how it might provide Google with an efficiency advantage in surfacing relevant search results.
In its first application MUM shows how it might provide Google with an efficiency advantage in surfacing relevant search results.
Epsilon tailors its enterprise Messaging solution for the midmarket, with no long-term commitment required.
Plus an OOH partnership and a President for Bazaarvoice.
Organizations, including big brands, are looking to buy and sell data, says Narrative CEO Nick Jordan.
VIOOH adds Taptap intelligence to its global OOH inventory.
Plus Outfront's outdoor campaign to highlight food insecurity.
Kath Pay explains the four steps you should take to update your email strategy.
A team which sticks together understands its own dynamics and gets more done, faster.
Plus Mozilla's initiative to provide browser data for academic research.
The integration of Workfront with the Adobe Experience Platform should free up marketers for strategic and creative activity. But it's early days.
Plus Integrate launches B2B events product.
Recent surveys suggest business leaders have a low opinion on the marketing org's technical competence.
But new modes of measurement, first-party data and, of course, a doubling-down on customer experience could make the channel even stronger.
Deprecation of third-party cookies is pushed back to 2023.
Plus a call for session ideas for September's MarTech.
E-commerce provider will pick up lead gen and CRM capabilities when it acquires SharpSpring.
Plus, tackling the challenge in virtual networking.
Perhaps a traditional shopping mall provides a better model for marketing technology than a "stack."
Get your customers to take action by using an agile approach to digital marketing.