Smart bidding updates in Google Ads
When the ad engines change how automation works, an effective toolset can help advertisers minimize the impact.
When the ad engines change how automation works, an effective toolset can help advertisers minimize the impact.
But ideas differ on how it will affect the day-to-day working for paid search advertisers
How to manage, enrich and diversity your talent portfolio
Digital asset management (DAM)
7 use cases that prove why you should care about DAM.
Plus, does your martech measure ROI?
Inclusion and diversity consultant Dr Lauren Tucker explains why inclusion comes first
Plus, getting to know what streamers are consuming
Create email campaigns with personalized recommendations at the moment it’s opened - not when it’s sent.
The partnership will give The Trade Desk access to Epsilon consumer data
Plus, is marketing ops redefining itself?
Target your customers and increase your sales with social media marketing.
The home goods brand is combining product innovation with data-driven marketing to build on its D2C success
Plus, social listening and live chat tools
B2B marketers must embrace the acceleration of digital, AI and automation, and customer-centricity. See how to stay competitive.
Digital asset management (DAM)
Learn about the solution that serves your business needs: workflow, media usage and future content strategies.
Movers+Shakers’ Evan Horowitz, the mastermind behind Godzilla vs. Kong’s “ROAR Challenge,” and GRIN’s Ali Fazal share strategies
Plus, take the Martech Replacement Survey
Make your customer’s dream a reality for your business.
But the industry is are looking for other ways to reach audiences
But the industry is looking for other ways to reach audiences
Plus, the state of agency professionals
This beta opens up the use of automotive feeds and the API for advertisers
Plus, is everybody cool with AI?
What marketers and data processors need to know about the differences between these laws
A lot has changed over the last year, but how has that affected the martech stack?
Plus, take our Martech Replacement Survey