The AI revolution is coming to every stage of your buyer’s journey
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More from MarTech: Page 2
IBM Watson boosts vaccine campaign, Pinterest climbing: Friday’s daily brief
Plus, Stirista acquires VDC
ABM is not a replacement for your demand strategy
ABM is a critical tool, but it's not necessarily the whole tool-kit
Evaluating virtual events, success with speakers: Thursday’s daily brief
Plus, Bronto ESP gets deleted
Your website doesn’t need to cater to everybody — and that’s OK
When you have your target audience at the forefront and keep a business mindset of catering to them, you will see the benefits.
The pandemic campaign from the Ad Council gets a boost from Watson AI
IBM Watson's AI is powering and optimizing the campaign
Oracle NetSuite to shutter Bronto
Are smaller marketing automation providers doomed to extinction?
What’s wrong with accountability for data protection? Wednesday’s daily brief
Plus news from StitcherAds and DistroScale
IAB Tech Lab unveils proposed privacy standards
Best practices for user-enabled identity tokens are controversial following Google's recent opposition to any form of tracking.
Virginia’s upcoming laws, CDPs vs. marketing automation: Tuesday’s daily brief
Plus, local marketing masters and the headless CMS
How agencies use call tracking to become indispensable to clients
Call tracking has helped agencies better position themselves as strategic business partners. And as the technology continues to evolve, it will become a point of differentiation for many agencies
How targeted advertising is impacted under Virginia’s CDPA
The legislation will give Virginia consumers certain data privacy rights, but there are some curious exceptions
Podcasts for marketers and Google’s stance on tracking: Monday’s daily brief
And have you registered for MarTech yet?
Your customer is calling: Increase your revenue with call tracking
Generate revenue from quality leads and maximize your marketing spend.
How a podcast can add value to your marketing
If you're betting big on webinars or podcasts, make sure you can add value first
Taco Bell’s new AI, digital transformation: Friday’s daily brief
Plus, Merkle expands its tech team
Taco Bell owner buys AI-based marketing platform
With its deal to acquire Kvantum, Yum Brands will pair marketing performance AI with culture-based research.
MarTech approaches, Sitecore’s CDP: Thursday’s daily brief
Plus, Google privacy
Finding positive energy for business transformation
If you distill most approaches to their essence, they boil down to those two things: communication and involvement.
Sitecore makes its CDP move
Acquisitions of Boxever and Four51 come two months after a big funding round
Google will not build or use alternate identifiers to track users across the web
Google reiterated that its products will use Federated Learning of Cohorts to enable advertisers to target audiences.
Chipotle’s loyalty gains, Semrush IPO: Wednesday’s daily brief
Plus, another alternative identifier in adtech emerges
The 8 best digital marketing courses in the US
Take advantage of remote learning opportunities with these recommended courses.
The 8 best digital marketing courses in the US
Take advantage of remote learning opportunities with these recommended courses.
Leaning on loyalty, Chipotle orchestrates engagement across channels
The quick service chain hits 20 million rewards customers, opens Chipotlanes
Synthetic data use cases, telephone calls emerge: Tuesday’s daily brief
Plus the impact of devices on search ads
Semrush plans to go public after posting big 2020 growth
But the company says changes in access to 3rd party data and cookies could really disrupt its business.
Synthetic data: More than just make-believe
Synthetic data may not be real data, but there may be some important, real world, digital marketing use cases for it.
Pinterest creators, involving MOPs in decisions: Monday’s daily brief
Plus Amazon ads deliver for enterprise brands