2022 Predictions: CTV and cross-channel advertising
What marketers in the new year are looking to gain from increased programmatic investments.
2022 Predictions: Data strategy and privacy
Experts tell us how marketers will use data analytics to manage more effective customer engagement and staffing in physical locations.
2022 Predictions: Ecommerce everywhere
Social commerce, shoppable ads and how ecommerce buying will evolve in the new year – and even impact offline retail.
Zoom acquires video production assets from Liminal
The move will bring upgraded professional production to Zoom events.
2022 Predictions: Customer Experience & Digital Experience
And yes, mixed and augmented reality, and even virtual reality, are part of the customer experience & digital experience moving forward.
Ad spend for cryptocurrencies increases as advertisers educate consumers
Data from MediaRadar indicates growing mainstream adoption of cryptocurrencies.
Good morning: The holiday season is upon us
Plus, thoughts about the future of work.
Why brands must embrace responsible marketing practices
Responsible marketing practices are necessary to build customer trust and ensure long-term success.
Email marketing will be a success story in 2022
As long as its effective and ethical, said Kate Adams of Validity, which last week announced a new partnership with Adobe.
Inclusive marketing resources to strengthen your brand’s messaging
Consumers aren’t just buying your product, they’re buying your brand values. Inclusive marketing can help you deliver those values to more audiences.
Deep changes in the CDP space
With many independent CDPs being acquired, is the stage set for the remaining big players to become vendor-neutral hubs within the marketing stack?
How to overcome data silos and fragmentation
Marketers need robust solutions and strategies to overcome data fragmentation.
Good morning: A good time to be in marketing ops
It's a great job market and businesses are now taking marketing operations seriously.
Marketers: Where will you be a year from now?
Three aspects of your career in marketing to think about and maybe change in the New Year.
Using data to optimize campaign creative
One Door's Ken Kuperstein offers tips on determining when creative is a hit or a miss.
Microsoft to acquire Xandr, delivering a global ad solution to digital advertisers
This deal, along with a partnership with open RTB platform Taboola, provides more options for marketers to run effective digital campaigns in the post-cookie world.
6 key marketing ops predictions for 2022
Marketing operations is finally having its moment in the spotlight and it's not going to give it up any time soon.
6 reasons why marketing operations is foundational to successful campaigns
Brands that neglect marketing ops will find more than a few problems with their campaigns.