The AI revolution is coming to every stage of your buyer’s journey
Drive revenue across the customer lifecycle at scale to increase ROI and compete in today’s marketplace.
Drive revenue across the customer lifecycle at scale to increase ROI and compete in today’s marketplace.
Plus, Stirista acquires VDC
ABM is a critical tool, but it's not necessarily the whole tool-kit
Plus, Bronto ESP gets deleted
When you have your target audience at the forefront and keep a business mindset of catering to them, you will see the benefits.
IBM Watson's AI is powering and optimizing the campaign
Are smaller marketing automation providers doomed to extinction?
Plus news from StitcherAds and DistroScale
Best practices for user-enabled identity tokens are controversial following Google's recent opposition to any form of tracking.
Plus, local marketing masters and the headless CMS
Call tracking has helped agencies better position themselves as strategic business partners. And as the technology continues to evolve, it will become a point of differentiation for many agencies
The legislation will give Virginia consumers certain data privacy rights, but there are some curious exceptions
And have you registered for MarTech yet?
Generate revenue from quality leads and maximize your marketing spend.
If you're betting big on webinars or podcasts, make sure you can add value first
Plus, Merkle expands its tech team
With its deal to acquire Kvantum, Yum Brands will pair marketing performance AI with culture-based research.
Plus, Google privacy
If you distill most approaches to their essence, they boil down to those two things: communication and involvement.
Acquisitions of Boxever and Four51 come two months after a big funding round
Google reiterated that its products will use Federated Learning of Cohorts to enable advertisers to target audiences.
Plus, another alternative identifier in adtech emerges
Take advantage of remote learning opportunities with these recommended courses.
Take advantage of remote learning opportunities with these recommended courses.
The quick service chain hits 20 million rewards customers, opens Chipotlanes
Plus the impact of devices on search ads
But the company says changes in access to 3rd party data and cookies could really disrupt its business.
Synthetic data may not be real data, but there may be some important, real world, digital marketing use cases for it.
Plus Amazon ads deliver for enterprise brands