MarTech Live Replay: Why agile marketing is made for marketing technologists
A look at agile marketing from the ground up, including tips on adopting an agile strategy.
A look at agile marketing from the ground up, including tips on adopting an agile strategy.
To succeed with agile, marketers need to accept imperfection and experiment to fine-tune as you learn more from doing, not just conceptualizing.
The company is positioning itself as an "omnichannel" rather than "location" marketing platform.
All-in-one platform or build-your-own stack? You have to choose. Here's how to get started.
Look for way to highlight budget implications, effect on sales that agile workflows are driving.
Can solutions like data lakes or CDPs provide better value than incomplete data sources like email engines?
How to respect user choice and still market in California effectively.
It's in how they think compared to other roles in the marketing team that makes them incredibly valuable
Most shoppers are more likely to make an ecommerce purchase if they can return the item in a local store
Most shoppers are more likely to make an ecommerce purchase if they can return the item in a local store
B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads.
As we plan for a 2021 season that still has more question marks than clarity, we once again are asking members of this community to help us gauge just where that sentiment is.
A look at agile marketing from the ground up, including tips on adopting an agile strategy.
Technologists weigh in on keeping your martech stack as is or experimenting in a time of huge change.
This is Episerver's third major acquisition since being acquired itself by Insight Partners in 2018
Pages also now have an 'Events' tab for to feature their (virtual) events.
Solution measures percentage of consumers who, after receiving a brand message, go on to visit the brand's website, app or even research the brand in a 3rd-party site.
COVID really means rethinking customer data and journeys from the basics up.
Steve Tzikakis is looking for behavioral change and increased brand awareness for the CMS and commerce leader.