The death of cookies and the threat to digital marketing
The demise of third-party cookies could disrupt targeted advertising, but marketers are determined not to let that happen.
The demise of third-party cookies could disrupt targeted advertising, but marketers are determined not to let that happen.
The new all-in-one tool will be free for at least a year, the company says.
What your eCommerce ad strategy should look like for Q4 based on COVID-19’s impact in the first half of 2020 and predictions for the quarter.
New kinds of services and platforms are helping banks with digital transformation.
The new all-in-one tool will be free for at least a year, the company says.
Where should multi-location local business focus their energies and how should they deploy tools to help?
And sets itself measurable goals.
Building engagement through conversational tools.
But 77% of multi-location brands complain executing locally at scale is very challenging.
To many this was another example of Google abusing its power. Except it wasn't, court finds.
Bringing the car-buying experience into the 21st century.
Proper measurement on CTV not only shows its value over linear TV advertising, it showcases its performance marketing bonafides
inPowered is helping brands target engaged visitors.
What is visual commerce and how does it prove ROVI?
An update on Oracle's offering for marketers on the occasion of Cloud CX virtual summit.
There are more contact fields, questions by vertical and new ways to automate customer data imports into Google Ads.
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms.
Decision makers in their respective silos are generally unaware of the value in the data Google shares so it's your job to disperse this knowledge across your organization.
A partnership between location data and device-based identity resolution.
Adobe is putting its digital muscle behind distance learning for teachers and students.
Look at your email practices and make sure you are not stepping over ethical boundaries by assuming permission that has not been given.
Sitecore responds to the increased importance of digital marketing.
The decision-making process behind madconNYC.