Scott Brinker and Kim Davis discuss martech innovation.
Technologists weigh in on keeping your martech stack as is or experimenting in a time of huge change.
For our first session we invited perhaps the most influential marketing technologist in the space, Scott Brinker, founder of chiefmartec.com and VP Platform Ecosystem at HubSpot.
Watch the replay: MarTech Live kicks off first season with focus on how marketing technologists work
On Wednesday, August 26 we kicked off the season with perhaps the most influential marketing technologist in the space, Scott Brinker. Sign up to attend.
How to use Google (and Apple) mobility reports to see how movements have shifted during the pandemic.
Of course, virtual events technology is getting a good degree of attention from marketing teams, our survey found.
Brands are adopting tools that offer richer consumer behavior insights and engage them with personalized messages across mobile, email and the web.
With close variant taking the place of broad match, limiting keywords isn't enough for keeping query-to-keyword matches tight.
By maintaining documentation, important details are shared more easily and less likely to fall through the cracks.
Organizations are putting more emphasis on hiring data experts as the pandemic brings more customers into digital experiences.
Most producers are frustrated by the level of engagement, but matching in-person events exposes the limitations of these virtual experiences.
What started as a home grown publishing platform has become an impressive piece of martech with content, experience and commerce all built in.
Neustar is working within its own ecosystem, Infutor via a partnership, but their perspectives share much in common.