COVID is accelerating TV advertising’s transformation into an addressable medium
"They come for the targeting and stay for the attribution," says Simplifi's CEO about CTV.
More from MarTech: Page 2
Rethinking progressive profiling to find out what’s happening with your customers now
Your data might not support you, but asking your customers questions to put them at the forefront of decision-making might get you through this crisis.
Interactive martech supergraphics have arrived
Thanks to Frans Riemersma of MartechTribe.
Release Notes: Salesforce announces innovations for uncertain times
The latest enhancements to the suite respond to the current business environment.
Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags
There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company says.
Back to basics: How to manage your brand through a crisis
Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with customers.
Digital asset management (DAM)
Upleveling your digital asset management strategy for the modern workforce
The visual elements created and utilized across your organization deserve a DAM solution as innovative as you are.
How AI and video marketing can work together in the time of COVID
Selling luxury real estate remotely using AI and video.
Why audience context matters
Knowing what challenges your audiences face and utilizing effective emotional writing to strike a chord is key to developing campaigns that connect.
Release Notes: Invoca integrates with Decibel
AI-powered calltracking meets digital experience analytics.
Agile estimation techniques help marketers manage workload
Marketers who estimate can be predictable and confident about how much work they can handle and work at a realistic and sustainable level.
Content marketing in times of disruption
What brands need to consider to produce timely content and stay relevant during market upheavals.
Who’s who in B2B Marketing Automation: The vendor landscape
Here's an overview of the recent funding and M&A activity among B2B marketing automation vendors.
CabinetM and Stacktus merge
The martech management and discovery platforms are integrating.
Stack visualization tools CabinetM, Stacktus combine
The martech management and discovery platforms are integrating.
WEHCO Media hails Blueconic’s orchestration upgrade
A Blueconic customer discusses the changes.
Google’s 3D Swirl ad format now available in DV360
The interactive ads are available in three sizes for mobile.
How technology is changing what it means to be an effective marketer
Tools and tech to help improve analysis, decision making, and strategic planning.
WFH digital marketers and tech workers are more productive — and burned out
Opportunities and challenges abound in the new WFH economy.
What’s behind the hype about Customer Data Platforms?
How CDPs aim to solve some of marketers' most vexing challenges.
When will we return to in-person events? Answer our survey
Whether fall in-person events are feasible, especially as schools and other venues are making fall plans, is up in the air.
How to set up employee resource groups
A guide to self-support for groups within the workforce.
How to advance Black leaders in martech
Industry organizations and corporate resources play a key role in academic-to-professional pipeline.
How COVID-19 affected HubSpot customers: ‘People wanted to hear from marketers’
Data shows positive audience response to inbound and outbound marketing, but response to sales emails lagged.
Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem
The company offers unique in-store digital merchandising at the point of sale.
How marketing organizations can focus on advancing women in martech
Mentor programs are seen as vital by many women.
What do digital commerce advertising management platforms offer?
Looking to automate and optimize your ecommerce ad campaigns? Digital commerce ad management tools might be for you.
Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged
Nearly 70% were unaware or had not formulated an opinion of the Stop Hate for Profit campaign.
Martech practitioners must leverage interdepartmental interactions
We participate in coalitions and teamwork to succeed, so technologists need to identify and foster interdepartmental collaborations to excel.
Facebook CCPA compliance challenges: Limited Data Use
What you need to know about how Facebook's handling of California user data might affect your business.
TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor
Cautious consumers want more information about COVID-19 precautions.
CCPA enforcement begins now and most companies aren’t ready
Unprepared for CCPA? Here is what you need to know and do -- now.
Create TikTok ads that convert by embracing the platform’s storytelling style
In-feed ads are a great place to start with TikTok advertising but don’t just reuse ads from other platforms.