Retailers can now link their PayPal and Google Merchant Center accounts
The integration makes it easier to get up and running with Google's free Shopping listings.
The integration makes it easier to get up and running with Google's free Shopping listings.
As brands make quick pivots to survive the current economy, MOPs teams must keep data security top of mind.
If your brand has social content created, adding Amazon Posts into the channel mix is an easy way to get some real estate with this new placement.
Overall, respondents said there was just a 4-out-of-10 chance they would attend a conference through the rest of the year.
Accountability and transparency are two of the benefits these solutions offer.
Surveys say consumers will be cautious, but foot traffic from Georgia suggests the novelty of offline shopping may lure some people back into stores.
Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and sustain trusted consumer relationships.
A quick round up of the latest marketing technology news and announcements.
As brands try to keep up with shifting consumer behaviors, are customer data platforms becoming the MVP of martech stacks?
This is the first time Google says it has provided this kind of data to the public.
For many sophisticated marketing technology platforms, it is nearly impossible to be a technology-only company.
It’s one step closer to the podcast analytics advertisers have been waiting for.
Despite numerous unknowns and continued challenges, many agencies and advertisers have shifted gears for the next phase.
The companies are part of a shift toward deeper integration between online and offline operations.
We want to know your thoughts on attending live person events through the end of this year.
The companies are part of a shift toward deeper integration between online and offline operations.
A quick round up of the latest marketing technology news and announcements.
All our underlying assumptions about what makes consumers tick need to be pressure-tested.
With the workforce at home, a rise in agile adoption, and organizations making major pivots in strategy, the need for these types of platforms is likely to continue.
A quick round up of the latest marketing technology news and announcements.
A successful path for brands means they must keep the platform’s content standards top of mind as well as make regular posts and participate in what's trending.
An agile organization says no to projects that don’t add a lot of value, leaving space for experimentation to foster creativity and innovation.
Nimble, measurable, and cost-effective ways to market in challenging times
As we progress, it is important to adapt your strategy, organization and communication.
Sixty-two percent of companies have seen decreases in productivity since enforcing work from home policies.
Marketers seem to be favoring performance marketing even as brand may be gaining in consumer importance.
Working from home has been a boon to the attention economy, but understand that it will not last.
Your team’s time is valuable. Stop spending so much time every day with manual marketing processes, and start automating. Here’s how.
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over.