Lessons from 2019’s holiday email sending (hint: mobile dominated)
Messages that are custom to a specific user’s wants and needs are the ones that resonate, especially when based on behavioral signals.
Messages that are custom to a specific user’s wants and needs are the ones that resonate, especially when based on behavioral signals.
The first-party data solution will become part of performance marketing agency Merkle.
With plenty of runway ahead, Amazon quarterly ad revenues surpassed $4 billion for the first time in the fourth quarter.