Soapbox: The 80/20 rule is a fallacy, customer-driven product innovation drives revenue
The small business SaaS sector is long overdue for a growth model that focuses on what its customers actually need.
The small business SaaS sector is long overdue for a growth model that focuses on what its customers actually need.
The 2019 holiday shopping season proved connected TV advertising’s direct response potential.
Identity resolution and more holistic approaches to measurement are the way forward, according to 11 experts.
Is it an excess of caution or a lack of imagination?
A mix of first and third party content is required to seal the deal.
The marketing technology week in review: A round up of news and announcements you may have missed.
The social media marketing week in review: A round up of news and announcements you may have missed.
Technical acumen ranked as the third biggest challenge when deploying digital marketing initiatives, according to a recent survey of CMO consultants.
Google was able to confirm the finding and discovered over 500 instances of the malware by seeking a "fingerprint" by security researcher Jamila Kaya.
Here's where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from here.
Increasing repeat visitors is far more cost-effective and easier than acquiring new ones.
The ecommerce provider reported annual revenues of $1.57 billion and continues to invest in new technology.
Marketers are in a prime position with their diverse skillset to evolve into growth roles but how we communicate and report needs to change.
The state is increasingly trying to regulate the digital economy, with direct and indirect impacts for marketers.
Buying media has an opportunity to be a creative profession again when blindly buying low-cost inventory on low-rent sites comes to an end.
Faster lead imports to Salesforce, new alert notifications and search features are among the updates.
Your customers want to text for live support. Are you ready?
Search engine optimization is a powerful tool for increasing your website traffic. But your Instagram account is also crying out for attention and wants to appear at the top of search results.
Marketers see business benefits in making personal data protection a top priority.
Although unlikely, the investigation could lead to divestitures.
Now is the time to start rethinking what’s next for website analytics.
The acquisition appears to be about augmented reality, but Scape Technologies' capabilities go way beyond AR.
Focus on the organization’s key objectives to prioritize projects and you can cut down on the noise of low-value work.
The key to finding success with these type of campaigns is knowing when to leverage them.
The social media marketing week in review: A round up of news and announcements you may have missed.
The company also noted measurement and attribution improvements for advertisers on its .
When developing an organizational plan, navigating workplace culture to find allies will help strike the right balance of martech that works for all.
The company reported mDAUs rose 21% to 152 million and ad revenue growth rebounded a bit in Q4 2019.
Marketers should be looking at the brand-building potential across both display and search ads because Amazon is not just about direct response anymore.
Diminishing third-party cookie data and growing privacy regulations will impact available data, driving more marketers to take control over ID graphs and identity programs.
The CEO says Snapchat is focused on attracting more advertisers to the platform.
Mid-roll ads of any length are deemed "intrusive" in updated Better Ads Standards.
Advanced Match and Conversion Windows are now available.
Here are some insider tips for media buyers to help you navigate through the noise of martech vendors.
The feds are interviewing publishers and ad-tech rivals about whether Google has too much control "over the monetization of digital content."
The acquisition is more about Salesforce's ability to deliver personalized interactions than its entry into the CDP space, says one industry insider.
Content management is never a one-and-done process so a revitalization plan is simply good SEO strategy.
YouTube alone is slightly larger than the size of Amazon's ad business.
How brands like Chipotle and E.lf. are marketing on TikTok in 2020.