A fresh look at the tech review space
A look at G2, SoftwareReviews and TrustRadius.
A look at G2, SoftwareReviews and TrustRadius.
Learn how to use machine learning to streamline your reporting workflows right within Google Sheets.
Implement a CDP and use insight from customer experience to maneuver to more direct tactics.
The “New Year, New You” shoppers are coming -- here’s what you need to be ready for them on Connected TV.
Facebook, Google and Amazon all reported significant revenue growth during, and partly because of, the pandemic.
Will Snapchat and Pinterest benefit from advertiser frustrations?
If political polls were so off, might consumer research be equally flawed?
Focus on lists and personalized content to break through the noise.
Advice on how to start a new marketing job on the right foot.
The parent company of brands like Timberland, Vans and Smartwool describes the strategic approach it took to implementing a Customer Data Platform.
CPRA takes aim at data 'sharing' and not just sales.
Marketing operations is an essential part of any modern marketing team, but the role of marketing operations within the organization and the individual responsibilities vary from company to company.
A recent study fielded by Advertiser Perceptions for Treasure Data provides myriad insights on how marketers are using Customer Data Platforms.
CPRA will make California's digital privacy law more like Europe's.
Advanced authenticity analytics key to campaign success.
AI-generated copy isn't perfect, but these tools can churn out ideas and inspiration in a matter of seconds.
Evaluate your current structure to ensure efficiency.
Adopting a CDP from Blueshift enabled the company to craft one-to-one messaging that speaks to the customer's needs and characteristics.
The bookseller has boosted its BOPIS and curbside pick-up options.
The social media marketing week in review: A round up of news and announcements you may have missed.
How Cuisinart rapdily re-purposed their ecommerce site.
MJ DePalma, Microsoft Advertising's Head of Multicultural & Inclusive Marketing, lays out the three core building blocks of what the company calls Marketing With Purpose.