Pinterest’s new Shop the Look collections lets brands promote several items in one mobile ad
Advertisers will be able to showcase up to four products with the new ad format.
Advertisers will be able to showcase up to four products with the new ad format.
Voice & Audio Activity (human review) will now become opt-in, but it's still turned on by default with the company discouraging opt-outs.
Ford reports the new offering reduced campaign costs by more than 20% compared to its previous YouTube campaigns.
What companies should consider and prioritize internally when acquiring new marketing technology.
The technology giant is providing regular updates as it works on addressing the issue.
The social media marketing week in review: A round up of news and announcements you may have missed.
Are you marketing based on what people say or the data that shows what they actually do?
The new criteria for verification eligibility is focused on a channel's authenticity and prominence.
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters
A hybrid approach from the process-driven Scrum framework and the fast-moving Kanban style can help marketers find the right balance for their team.
Facebook is opening a beta for AR Ads globally in the fall.
The company said an outage this week prevented a small percentage of Pixel events from being logged correctly.
Nielsen has also acquired a minor stake in OpenSlate.
The company said an outage this week prevented a small percentage of Pixel events from being logged correctly.
In today's Soapbox, the focus should be less on walled gardens and more on embracing the future as a forward-thinking digital brand.
In today's Soapbox, the focus should be less on walled gardens and more on embracing the future as a forward-thinking digital brand.
Hotfixes can create chaos internally if things are done hastily and hurt the overall customer experience.
In today's Pro Tip, beware of hotfixes because they can create chaos internally if things are done hastily and hurt the overall customer experience.
Traffic quality is a key aspect of driving conversions.
There are now a range of enhanced metrics, such as active users, ad exposures per session, session duration, ARPU and user retention.
Socialbakers' Social Media Trends report found that Facebook News Feed ads earned the highest CTR compared to Facebook video ads and both Instagram news feed and Story ads.
At MarTech East, Cesar Brea discussed how careful orchestration can lead to marketing success.
We need to be focused on what people are looking for and why we’re creating that content.
In today's Soapbox, when it comes to customer service, businesses can't forget the importance of human interaction.
The ads will be available as a reserved placement and purchased on a CPM basis.
Can the increasing liquidity of loyalty points enhance member experience but ruin loyalty program finances?
Scott Brinker shares his views on the state of martech across different organizations and the eight p's of martech.
A recent report by FullFact.org revealed an advertiser had edited a BBC headline from August.
The visual search technology that powers Pinterest's Lens camera searches can now identify more than 2.5 billion objects within the fashion and home industry.
Also introduces more schema filters and matches Google’s search font size on desktop.
In today's Soapbox, it’s time our industry starts voicing the real problems that come with so many overlapping state privacy laws.
What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for 2020.
The company released a number of new updates for video creators and publishers during the International Broadcasting Convention event in Amsterdam on Monday.
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. Marketing Land put together this cheat sheet to help.
In today's Soapbox, focusing on the critical moments in your customer’s journey will increase your odds of delivering an exceptional experience and avoid diluting your resources.
This script pulls a Facebook demographic report and generates a pyramid chart for age/gender performance analysis.
The division aims to deliver measurement-focused products and services to ANA members.
The social media marketing week in review: A round up of news and announcements you may have missed.
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters
When it comes to developing creative for advanced TV environments, you need to understand what ad formats and features will drive the most engagement and conversation, as well as what's coming next.